{"id":800,"date":"2018-02-12T14:48:00","date_gmt":"2018-02-12T09:18:00","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=800"},"modified":"2023-06-27T17:29:23","modified_gmt":"2023-06-27T11:59:23","slug":"data-cleansing-and-appending","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/data-cleansing-and-appending\/","title":{"rendered":"Data Cleansing and Appending"},"content":{"rendered":"\n

What is Data cleansing (or scrubbing) and Data appending?<\/strong><\/p>\n\n\n\n

It may sound complicated with words like scrubbing and appending – but it is as simple as throwing away a can in the bin. We all clean our houses at regular intervals or we like to give away useless stuff lying in our garage. Isn\u2019t it?<\/p>\n\n\n\n

B2b data cleansing<\/span><\/a> and appending is similar to that. It is all about deleting incorrect, duplicate or corrupt information and updating it with correct information which is easier to comprehend.<\/p>\n\n\n\n

Whether it is you or us, every business needs more business to grow. For business to grow, you require qualified leads (Marketing qualified<\/span><\/a> or Sales qualified<\/span><\/a>). For qualified leads, you need to have targeted marketing strategies. For targeted marketing strategies, you need to know your prospects. To know your prospects, you need data. To have structured data, you need a clean database.<\/p>\n\n\n\n

So, <\/strong>it is very important that you have accurate and clean data to ensure you have maximum click through rates and qualified leads through any of your marketing strategy. Owning a huge database might not get you any of these as much as a small database with accurate information can.<\/p>\n\n\n\n

All you need to do is to accept the fact that your database might be dirty\u009d or unclean \u00a0with inaccuracies, typos, missing information or outdated information.<\/p>\n\n\n\n

Must Read: <\/span><\/strong>Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance<\/span><\/a><\/p>\n\n\n\n

Did you know that the data of every organization gradually decays for around 20-22 per cent every year due to recipient\u2019s job change or location change?<\/strong><\/p>\n\n\n\n

While you may keep adding missing information to your database and updating it, it will only grow the corrupt or incorrect data alongside which will not drive any business results.<\/p>\n\n\n\n

It shouldn’t be a surprise to you, if your sales team calls up a lead only to realize that their contact information has changed or they send out targeted emails to see that a number of them have bounced back.<\/p>\n\n\n\n

You not only wasted efforts but with each of this – you lose money!<\/p>\n\n\n\n

Hence, data cleansing and appending is the core of any telemarketing and e-mail marketing strategies<\/span><\/a>.<\/p>\n\n\n\n

That gets us to our next question?<\/p>\n\n\n\n

What is data appending and enhancement?<\/strong><\/strong><\/p>\n\n\n\n

You are launching a new business in your area and decide to send personalized invites to your prospects<\/span><\/a>. You have their names, but the ZIP code of their address is missing or you do not know their exact last name or you do not know whether they are the decision makers.<\/p>\n\n\n\n

In such a scenario, you will not be able to send them effective invites which can ensure they would come to your launch. Makes sense?<\/p>\n\n\n\n

Like every medicine has an expiry date, like every software needs updates and like every food product has a shelf life – every database has limitations too.<\/p>\n\n\n\n

You cannot carry out an effective marketing strategy without having all the relevant data. ‘Relevant’<\/em><\/strong> being the key word here.<\/p>\n\n\n\n

And hence, the database needs to be updated and appended with missing information like e-mails, addresses, phones etc. which will help you understand your customers.<\/p>\n\n\n\n

Must Read: <\/span><\/strong>What Is Data Cleansing, Why Is It Important, And How Can You Do It?<\/span><\/a><\/p>\n\n\n\n

What are the benefits of Data cleansing and data appending services?<\/strong><\/p>\n\n\n\n

There are numerous benefits of Data cleansing services<\/span><\/a>. However, we would say<\/p>\n\n\n\n