{"id":59,"date":"2023-12-20T12:00:00","date_gmt":"2023-12-20T06:30:00","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=59"},"modified":"2025-08-27T20:01:31","modified_gmt":"2025-08-27T14:31:31","slug":"5-abm-mistakes-you-cannot-afford-to-commit","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/5-abm-mistakes-you-cannot-afford-to-commit\/","title":{"rendered":"5 ABM Mistakes You Cannot Afford to Commit"},"content":{"rendered":"\n

Account-Based Marketing<\/span><\/a> is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small\/medium business owner or a huge company, ABM can contribute to increasing your revenue multi-fold. After all, there are numerous benefits of account-based marketing<\/mark><\/a>.<\/p>\n\n\n\n

That is why 92% of marketers believe ABM<\/em><\/strong> is very important, and 72% of businesses increased their ABM budgets in 2017, with an average increase of 23.5%<\/em><\/strong>. <\/p>\n\n\n\n

Indeed, that can’t be overlooked! Do you know what is surprising though? 80% of marketers find ABM less effective than they expected<\/em><\/strong>. <\/p>\n\n\n\n

Why? Because a lot of marketers (whether beginners or experts) fall prey to these 5 disastrous ABM mistakes! This post will serve as a reminder for what to look out for when implementing an ABM campaign Let\u2019s discuss the top 5 ABM mistakes \u2013<\/p>\n\n\n\n

5 ABM Mistakes You Cannot Afford to Commit
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ABM Mistake<\/figcaption><\/figure>\n<\/div>\n\n\n

ABM Mistakes #1 – Ignoring Accounts Selection Methodology<\/h3>\n\n\n\n

Account-Based Marketing is all about accounts or prospects<\/span><\/a>. It implies, if you have a great account based marketing strategy<\/span><\/a><\/p>\n\n\n\n

BUT don\u2019t have the right accounts, you will not see the desired results. Work on developing a detailed strategy to select the right and most relevant accounts. <\/p>\n\n\n\n

There are many different methods or strategies that companies and business put to use to select the best accounts. While some businesses specify each criterion (for example, company size, designation etc) others pick up accounts that already use a product that is similar to theirs. <\/p>\n\n\n\n

Whatever strategy you decide to implement, there are a few things that you cannot afford to miss \u2013
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