{"id":5802,"date":"2024-10-16T18:55:06","date_gmt":"2024-10-16T13:25:06","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=5802"},"modified":"2024-10-16T18:55:10","modified_gmt":"2024-10-16T13:25:10","slug":"how-to-build-an-abm-strategy","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/how-to-build-an-abm-strategy\/","title":{"rendered":"How to Build an ABM Strategy: A Step-by-Step Guide to Personalization at Scale"},"content":{"rendered":"\n<p>Is your business truly maximizing the potential of its Account-Based Marketing (ABM) efforts? If it&#8217;s hard to tell, you&#8217;re not alone. <a href=\"https:\/\/www.only-b2b.com\/blog\/measuring-roi-of-account-based-marketing-strategy-key-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Measuring ABM success<\/mark><\/a> and proving its ROI remains one of the biggest challenges for B2B marketers. <\/p>\n\n\n\n<p>\n   So, if you are struggling to understand how ABM brings in high-value leads, we get it. Tracking engagement, pipeline influence, and revenue from a few key accounts can often feel overwhelming.\n<\/p>\n\n\n\n<p>\n  Not every campaign immediately translates into direct sales. But that doesn\u2019t mean your ABM strategy isn\u2019t working. Yet, at the same time, businesses need to justify the investment in resources and technology that goes into their ABM efforts.\n<\/p>\n\n\n\n<p>\n  That\u2019s why we\u2019ve crafted this guide to help you build an ABM strategy that not only engages your high-value accounts but also delivers measurable ROI.\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2024\/10\/Traditional-Marketing-Funnel-01-1-scaled.jpg\" alt=\"how to build an abm strategy\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why ABM matters in B2B<\/h2>\n\n\n\n<p>\n  To some skeptics, Account-Based Marketing (ABM) might seem like an intensive strategy with no guaranteed payoff.\n<\/p>\n\n\n\n<p>\n  Sure, businesses can spend countless hours developing personalized campaigns for select accounts without seeing immediate results.\n<\/p>\n\n\n\n<p>\n  But on the flip side, many brands are thriving with ABM\u2014unlocking:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher ROI<\/strong><\/li>\n\n\n\n<li><strong>Shorter sales cycles<\/strong><\/li>\n\n\n\n<li><strong>Improved customer relationships<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\n  Today, ABM isn\u2019t just a &#8220;nice to have&#8221;\u2014it\u2019s a must-have for B2B companies looking to win high-value accounts.\n<\/p>\n\n\n\n<p>\n  Why? Because ABM focuses on <strong>quality over quantity<\/strong>. By honing in on the most promising prospects, your brand can build stronger relationships and deliver hyper-personalized experiences that resonate.\n<\/p>\n\n\n\n<p>And companies that excel at ABM are not just generating leads; they\u2019re fostering long-term partnerships and <a href=\"https:\/\/www.only-b2b.com\/blog\/generate-revenue-with-account-based-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">boosting their revenue<\/mark><\/a>. <\/p>\n\n\n\n<p>\n  It\u2019s not just about spending time and resources; it\u2019s about investing in a strategy that aligns with your company\u2019s growth goals.\n<\/p>\n\n\n\n<p>\n  The best part? When you successfully execute an ABM strategy, you can better allocate resources, refine your messaging, and ultimately drive more significant results.\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2024\/10\/Key-benefits-of-using-Account-Based-Marketing-ABM-01-1-scaled.jpg\" alt=\"how to build an abm strategy\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step Guide to Build an ABM Strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A. Identifying Target Accounts: The Foundation of ABM<\/h3>\n\n\n\n<p>\n  The first obvious step is identifying the right accounts to target. Make sure to select accounts that are not only a good fit for your product or service but also have the potential to generate significant revenue.\n<\/p>\n\n\n\n<p>\n  ABM requires a more focused, data-driven approach. How to do it? You need intent data to identify target accounts.\n<\/p>\n\n\n\n<p>\n  With intent data, marketers can identify companies that are actively researching your solutions, making it easier to prioritize accounts that are likely to convert.\n<\/p>\n\n\n\n<p>ABM is often criticized for taking too long to show results. You can shorten this time frame by using <a href=\"https:\/\/www.only-b2b.com\/connect.php\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">intent data<\/mark><\/a> to identify accounts already showing buying signals. <\/p>\n\n\n\n<p>\n   ABM ensures quicker engagement and pipeline opportunities, so that the process doesn\u2019t have to be a long, drawn-out.\n<\/p>\n\n\n\n<p>\n  By focusing efforts on accounts showing buying signals, marketers can significantly increase their chances of success. In fact, <strong>62% of marketers<\/strong> believe that intent data is critical for successful ABM, according to a 2023 Forrester report.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">b. Building Detailed Account Profiles<\/h3>\n\n\n\n<p>\n  Identified your target accounts. What\u2019s next? Build comprehensive account profiles.\n<\/p>\n\n\n\n<p>Your profiles should include detailed insights into each company&#8217;s goals, challenges, key decision-makers, and current solutions. Understanding <a href=\"https:\/\/www.only-b2b.com\/blog\/methods-for-creating-abm-target-account-lists\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">the most effective methods for creating ABM target account lists<\/mark><\/a> is crucial for ensuring you&#8217;re focusing on the right accounts from the start.<\/p>\n\n\n\n<p>According to a <strong><em>2023 Salesforce report<\/em><\/strong>, companies that use AI for personalization see a <strong>44% increase in customer engagement<\/strong>.<\/p>\n\n\n\n<p><strong>Use AI-powered tools- <\/strong>the easiest and most effective way to build these profiles. These tools allow you to gather deeper insights into account behavior, including what content they are engaging with and which solutions they are considering.\n<\/p>\n\n\n\n<p>\n  With these insights, you\u2019ll be able to refine your outreach and deliver highly personalized content\u2014the kind of content that speaks directly to the needs of each account.\n<\/p>\n\n\n\n<p>\n  Scaling personalization. That\u2019s a common concern. The solution? Use AI<strong> <\/strong>alongside marketing automation tools.\n<\/p>\n\n\n\n<p>\n  These tools enable you to dynamically segment accounts and predict which type of content will resonate best with each one, even as your account list grows.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Aligning Sales and Marketing: A Crucial Step for ABM Success<\/h3>\n\n\n\n<p>\n  Aligning sales and marketing teams is a must for ABM success. Without alignment, creating campaigns that resonate with target accounts becomes challenging.\n<\/p>\n\n\n\n<p>\n  To achieve this alignment, both teams need to have shared goals and a unified approach to account engagement.\n<\/p>\n\n\n\n<p>\n  Organizations with tightly aligned sales and marketing teams experience <strong>36% higher customer retention rates<\/strong> and <strong>38% higher sales win rates<\/strong>, according to a report by Marketo.\n<\/p>\n\n\n\n<p>\n  Use <strong>ABM platforms<\/strong> that provide both sales and marketing with access to real-time data on account engagement. This makes it easier for the teams to collaborate.\n<\/p>\n\n\n\n<p>\n  To foster this alignment, conduct regular meetings and joint planning sessions, ensuring both teams work toward the same objectives.\n<\/p>\n\n\n\n<p>For better collaboration, start by setting <strong><a href=\"https:\/\/www.only-b2b.com\/blog\/key-performance-indicators-to-track-account-based-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">shared KPIs<\/mark><\/a><\/strong>, such as account engagement and pipeline generation. This reflects that both teams are accountable for the success of the ABM strategy.<\/p>\n\n\n\n<p>\n  As <strong>Matt Heinz<\/strong>, President of Heinz Marketing, says:\n<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\n  \u201cThe best ABM programs aren\u2019t just about marketing campaigns, but about improving the alignment between sales and marketing to deliver a cohesive experience to the customer.\u201d\n<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">D. Crafting Personalized Messaging and Content<\/h3>\n\n\n\n<p>\n  Personalization is at the core of any ABM strategy. Your messaging should be tailored to address the specific needs of each target account.\n<\/p>\n\n\n\n<p>\n  Rather than surface-level customization, ABM targets <strong>hyper-personalization<\/strong>. This allows you to deliver messaging that directly addresses each account\u2019s challenges and goals.\n<\/p>\n\n\n\n<p>\n  According to a <strong>2023 Demand Gen Report<\/strong>, personalized marketing strategies lead to a <strong>20% increase in sales opportunities<\/strong>.\n<\/p>\n\n\n\n<p>\n  For example, instead of sending generic emails, marketers can craft personalized case studies, whitepapers, and webinars that speak to the unique pain points of each account.\n<\/p>\n\n\n\n<p>To create personalized experiences at scale, you\u2019ll want to use <strong>dynamic content tools<\/strong>. These tools help maintain a personal touch while allowing for scalability. <\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-benefits-why-abm-is-important-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">benefits of account-based marketing<\/mark><\/a> lie in this ability to deliver highly relevant content tailored to specific accounts, increasing engagement and conversion rates.<\/p>\n\n\n\n<p>\n  Don\u2019t miss out on relevance. This means crafting content for every stage of the buyer&#8217;s journey, from awareness to decision-making.\n<\/p>\n\n\n\n<p>\n  And when you deliver relevant content at the right time, you can build stronger connections with your accounts and keep them engaged throughout the process.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Selecting the Right Channels for ABM<\/h3>\n\n\n\n<p>Don\u2019t stick to a single channel. ABM requires a multi-channel approach because your target accounts are now using a variety of digital touchpoints. That\u2019s why integrating multi-channel strategies has become essential to maintaining engagement. <\/p>\n\n\n\n<p>Understanding the <a href=\"https:\/\/www.only-b2b.com\/blog\/types-of-account-based-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">types of account-based marketing<\/mark><\/a>\u2014such as strategic, programmatic, and one-to-one ABM\u2014can help you choose the right mix for your campaigns.<\/p>\n\n\n\n<p>\n   Integrating a mix of channels, such as email marketing, LinkedIn, webinars, and personalized ads, helps increase the chances of engaging accounts at the right time.\n<\/p>\n\n\n\n<p>\n  For instance, combining email campaigns with LinkedIn outreach and personalized digital ads ensure that your message reaches key decision-makers through multiple platforms.\n<\/p>\n\n\n\n<p>\n  You\u2019ll need to map the buyer\u2019s journey to different channels so that your messaging is relevant at each stage of the account&#8217;s decision-making process.\n<\/p>\n\n\n\n<p>\n  This integrated experience across channels helps build trust and improve engagement with your target accounts.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">F. Executing Your ABM Campaign<\/h3>\n\n\n\n<p>\n  Now it\u2019s time to execute your ABM campaign. A successful ABM campaign requires clear timelines, measurable goals, and continuous optimization.\n<\/p>\n\n\n\n<p>\n  Need to streamline your campaign execution? You\u2019ll need to use <strong>ABM platforms and marketing automation tools<\/strong>.\n<\/p>\n\n\n\n<p>\n  These tools allow you to track account engagement and optimize your campaigns in real time.\n<\/p>\n\n\n\n<p>\n  Automation tools are particularly helpful when targeting a large number of accounts, allowing you to maintain personalization without losing the individualized touch.\n<\/p>\n\n\n\n<p>\n  It\u2019s important to remember that ABM is not a one-time strategy. You need to <strong>continuously monitor performance<\/strong> and adjust your approach based on account engagement.\n<\/p>\n\n\n\n<p>\n  Regular check-ins with both the marketing and sales teams ensure your campaign stays aligned with its objectives and delivers the desired results.\n<\/p>\n\n\n\n<p>\n  This is the best way to track account engagement and optimize in real time.\n<\/p>\n\n\n\n<p>\n  Automation tools can be especially helpful when targeting a large number of accounts\u2014without losing the individualized touch.\n<\/p>\n\n\n\n<p>Remember that ABM is not a one-time strategy. You need to <strong>continuously monitor performance<\/strong> and adjust your approach based on account engagement. Staying updated on the latest <a href=\"https:\/\/www.only-b2b.com\/blog\/top-5-abm-trends-for-b2b-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">ABM trends<\/mark><\/a> can also help you refine your strategy and keep it effective.<\/p>\n\n\n\n<p>\n  Regular check-ins with both the marketing and sales teams ensure your campaign stays aligned with its objectives and delivers the desired results.\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.only-b2b.com\/case-studies\/6X%20ROI%20with%20Only%20B2B%27s%20ABM%20campaign%20(2).pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2024\/10\/In-just-6-months-a-San-Francisco-based-1-scaled.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Measuring ABM Success: Key Metrics to Track<\/h2>\n\n\n\n<p>To evaluate the effectiveness of your ABM strategy, you need to track key metrics that go beyond traditional lead generation. While lead generation focuses on attracting a broader audience, ABM is more targeted, making it essential to differentiate between <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">ABM vs. lead generation<\/mark><\/a> metrics to measure success accurately.<\/p>\n\n\n\n<p>In ABM, metrics such as <strong>account engagement<\/strong>, <strong>pipeline influence<\/strong>, and <strong>revenue attribution<\/strong> are far more valuable than lead volume. <\/p>\n\n\n\n<p>Setting clear <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">account-based marketing benchmarks<\/mark><\/a> for these metrics will ensure you can track progress and compare performance over time.<\/p>\n\n\n\n<p>Measuring <strong>ROI<\/strong> in ABM can be complex. But with the right tools, you can gain a clear understanding of how your efforts are impacting account relationships and revenue growth. <\/p>\n\n\n\n<p>Multi-touch attribution models, for instance, can help you see how different touchpoints contributed to moving the account through the funnel.<\/p>\n\n\n\n<p><strong>Some key metrics to track include: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Account Engagement<\/strong>: Measure how often your target accounts interact with your content and messaging.<\/li>\n\n\n\n<li><strong>Pipeline Influence<\/strong>: Track the number of opportunities and deals generated from your ABM efforts.<\/li>\n\n\n\n<li><strong>Revenue Attribution<\/strong>: Measure the revenue generated from both new and existing accounts as a result of your ABM campaigns.<\/li>\n<\/ul>\n\n\n\n<p>\n  As <strong>Peter Isaacson<\/strong>, CMO at Demandbase, says:\n<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\n  \u201cMeasuring ABM success isn\u2019t just about looking at leads or conversions; it\u2019s about tracking engagement and the influence you\u2019re having on key accounts. It\u2019s a long game, but the payoff is bigger.\u201d\n<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Grow Better with Account-Based Marketing<\/h2>\n\n\n\n<p>\n  Account-based marketing doesn\u2019t have to be overwhelming. Sure, it\u2019s challenging, but it\u2019s far from impossible.\n<\/p>\n\n\n\n<p>\n  To start, focus on your audience. Narrow down your target list and design ABM campaigns that address their specific pain points and needs.\n<\/p>\n\n\n\n<p>Remember, your creativity should work hand in hand with ABM. If your campaign delivers the same message to 1,000 different accounts, it\u2019s time to rethink your approach. Incorporating diverse <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">account-based marketing tactics<\/mark><\/a> can help personalize your strategy and increase engagement.<\/p>\n\n\n\n<p>\n  There\u2019s no doubt that ABM is a powerful method for both marketing and sales teams to boost their performance\u2014especially compared to traditional methods.\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your business truly maximizing the potential of its Account-Based Marketing (ABM) efforts? If it&#8217;s hard to tell, you&#8217;re not alone. Measuring ABM success and proving its ROI remains one of the biggest challenges for B2B marketers. So, if you are struggling to understand how ABM brings in high-value leads, we get it. Tracking engagement, pipeline influence, and revenue from a few key accounts can often feel overwhelming. Not every campaign immediately translates into direct sales. But that doesn\u2019t mean your ABM strategy isn\u2019t working. Yet, at the same time, businesses need to justify the investment in resources and technology that goes into their ABM efforts. That\u2019s why we\u2019ve crafted this guide to help you build an ABM strategy that not only engages your high-value accounts but also delivers measurable ROI. Why ABM matters in B2B To some skeptics, Account-Based Marketing (ABM) might seem like an intensive strategy with no guaranteed payoff. Sure, businesses can spend countless hours developing personalized campaigns for select accounts without seeing immediate results. But on the flip side, many brands are thriving with ABM\u2014unlocking: Today, ABM isn\u2019t just a &#8220;nice to have&#8221;\u2014it\u2019s a must-have for B2B companies looking to win high-value accounts. Why? Because ABM focuses on quality over quantity. By honing in on the most promising prospects, your brand can build stronger relationships and deliver hyper-personalized experiences that resonate. And companies that excel at ABM are not just generating leads; they\u2019re fostering long-term partnerships and boosting their revenue. It\u2019s not just about spending time and resources; it\u2019s about investing in a strategy that aligns with your company\u2019s growth goals. The best part? When you successfully execute an ABM strategy, you can better allocate resources, refine your messaging, and ultimately drive more significant results. Step-by-Step Guide to Build an ABM Strategy A. Identifying Target Accounts: The Foundation of ABM The first obvious step is identifying the right accounts to target. Make sure to select accounts that are not only a good fit for your product or service but also have the potential to generate significant revenue. ABM requires a more focused, data-driven approach. How to do it? You need intent data to identify target accounts. With intent data, marketers can identify companies that are actively researching your solutions, making it easier to prioritize accounts that are likely to convert. ABM is often criticized for taking too long to show results. You can shorten this time frame by using intent data to identify accounts already showing buying signals. ABM ensures quicker engagement and pipeline opportunities, so that the process doesn\u2019t have to be a long, drawn-out. By focusing efforts on accounts showing buying signals, marketers can significantly increase their chances of success. In fact, 62% of marketers believe that intent data is critical for successful ABM, according to a 2023 Forrester report. b. Building Detailed Account Profiles Identified your target accounts. What\u2019s next? Build comprehensive account profiles. Your profiles should include detailed insights into each company&#8217;s goals, challenges, key decision-makers, and current solutions. Understanding the most effective methods for creating ABM target account lists is crucial for ensuring you&#8217;re focusing on the right accounts from the start. According to a 2023 Salesforce report, companies that use AI for personalization see a 44% increase in customer engagement. Use AI-powered tools- the easiest and most effective way to build these profiles. These tools allow you to gather deeper insights into account behavior, including what content they are engaging with and which solutions they are considering. With these insights, you\u2019ll be able to refine your outreach and deliver highly personalized content\u2014the kind of content that speaks directly to the needs of each account. Scaling personalization. That\u2019s a common concern. The solution? Use AI alongside marketing automation tools. These tools enable you to dynamically segment accounts and predict which type of content will resonate best with each one, even as your account list grows. C. Aligning Sales and Marketing: A Crucial Step for ABM Success Aligning sales and marketing teams is a must for ABM success. Without alignment, creating campaigns that resonate with target accounts becomes challenging. To achieve this alignment, both teams need to have shared goals and a unified approach to account engagement. Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates and 38% higher sales win rates, according to a report by Marketo. Use ABM platforms that provide both sales and marketing with access to real-time data on account engagement. This makes it easier for the teams to collaborate. To foster this alignment, conduct regular meetings and joint planning sessions, ensuring both teams work toward the same objectives. For better collaboration, start by setting shared KPIs, such as account engagement and pipeline generation. This reflects that both teams are accountable for the success of the ABM strategy. As Matt Heinz, President of Heinz Marketing, says: \u201cThe best ABM programs aren\u2019t just about marketing campaigns, but about improving the alignment between sales and marketing to deliver a cohesive experience to the customer.\u201d D. Crafting Personalized Messaging and Content Personalization is at the core of any ABM strategy. Your messaging should be tailored to address the specific needs of each target account. Rather than surface-level customization, ABM targets hyper-personalization. This allows you to deliver messaging that directly addresses each account\u2019s challenges and goals. According to a 2023 Demand Gen Report, personalized marketing strategies lead to a 20% increase in sales opportunities. For example, instead of sending generic emails, marketers can craft personalized case studies, whitepapers, and webinars that speak to the unique pain points of each account. To create personalized experiences at scale, you\u2019ll want to use dynamic content tools. These tools help maintain a personal touch while allowing for scalability. The benefits of account-based marketing lie in this ability to deliver highly relevant content tailored to specific accounts, increasing engagement and conversion rates. Don\u2019t miss out on relevance. This means crafting content for every stage of the buyer&#8217;s journey, from awareness to decision-making. And when you deliver relevant content at the right<\/p>\n","protected":false},"author":2,"featured_media":5813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-based-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build an ABM Strategy for B2B Success - Only-B2B<\/title>\n<meta name=\"description\" content=\"Learn how to build an ABM strategy that drives engagement, aligns sales &amp; marketing, &amp; delivers measurable results with step-by-step guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/how-to-build-an-abm-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an ABM Strategy for B2B Success\" \/>\n<meta property=\"og:description\" content=\"Learn how to build an ABM strategy that drives engagement, aligns sales &amp; marketing, &amp; delivers measurable results with step-by-step guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.only-b2b.com\/blog\/how-to-build-an-abm-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Only-B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlyb2b\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vikas.bhatt.564\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-16T13:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T13:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2024\/10\/Traditional-Marketing-Funnel-01-1-scaled.jpg\" \/>\n<meta name=\"author\" content=\"Vikas Bhatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Build an ABM Strategy for B2B Success\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to build an ABM strategy that drives engagement, aligns sales &amp; marketing, &amp; delivers measurable results with step-by-step guide.\" \/>\n<meta name=\"twitter:creator\" content=\"@vikas1bhatt\" \/>\n<meta name=\"twitter:site\" content=\"@Onlyb2b\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vikas Bhatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/\"},\"author\":{\"name\":\"Vikas Bhatt\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7fa05a735625f487043ae4b519fd9dc\"},\"headline\":\"How to Build an ABM Strategy: A Step-by-Step Guide to Personalization at Scale\",\"datePublished\":\"2024-10-16T13:25:06+00:00\",\"dateModified\":\"2024-10-16T13:25:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/\"},\"wordCount\":1783,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/How-to-Build-an-ABM-Strategy-A-Step-by-Step-Guide-to-Personalization-at-Scale-1.jpg\",\"articleSection\":[\"Account Based Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-build-an-abm-strategy\\\/\",\"name\":\"How to Build an ABM Strategy for B2B Success - 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