{"id":480,"date":"2020-02-28T09:47:00","date_gmt":"2020-02-28T04:17:00","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=480"},"modified":"2023-06-21T19:06:39","modified_gmt":"2023-06-21T13:36:39","slug":"top-5-highly-effective-content-distribution-strategies-to-drive-more-traffic","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/top-5-highly-effective-content-distribution-strategies-to-drive-more-traffic\/","title":{"rendered":"Top 5 Highly Effective  Content Distribution Strategies To Drive More Traffic"},"content":{"rendered":"\n<p>You\u2019re convinced the content you\u2019ve created is worthy, so why are you not seeing the traffic and conversions?<br><\/p>\n\n\n\n<p>Often, <em>the problem is down to distribution.<\/em><br><\/p>\n\n\n\n<p>Sure, you execute all activities like religiously posting on social media handles, sending out an email campaign or a Whatsapp blast. But where\u2019s the traffic? Where are the conversions? Where\u2019s a hike in ROI?<br><\/p>\n\n\n\n<p>Your business can combat this problem with a proactive content distribution strategy.&nbsp;<br><\/p>\n\n\n\n<p>We are compiling a list of 5 can&#8217;t-be-ignored pointers that can go a long way in achieving your business goals.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Content Distribution?<br><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-distribution\">HubSpot<\/a>, <em>Content distribution is the process of sharing, publishing, and promoting your content. It&#8217;s how you provide your content to your audience members for their consumption through various channels and media formats.<\/em><br><\/p>\n\n\n\n<p>Although the content distribution process is administered post content curation, it should be <strong>step one<\/strong> of your <a href=\"https:\/\/www.only-b2b.com\/blog\/how-to-create-data-driven-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">data driven content marketing strategy<\/span><\/a>.\u00a0 Your marketing team should know when, where, and most importantly <strong>how<\/strong> you\u2019re going to publish and promote your content. Otherwise, your team\u2019s effort and resources could go to waste.\u00a0<br><\/p>\n\n\n\n<p>Before we explore why content distribution is imperative to your content marketing plan and how you can leverage it to skyrocket your web traffic, let\u2019s dive and understand various content types you can produce for distribution.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Types For Distribution:<br><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog posts and articles<\/li><li>Social media posts &amp; influential marketing<\/li><li>Infographics and How-to guides<\/li><li>White paper, case studies, eBooks, and reports<\/li><li>Email newsletter<\/li><li>Podcasts<\/li><li>Videos<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Content Distribution Matters? (now more than ever!)<br><\/h2>\n\n\n\n<p>The volume of content that is created and published daily is mind-boggling!&nbsp;<br><\/p>\n\n\n\n<p>Look at these statistics published in an article by <a href=\"https:\/\/foundationinc.co\/lab\/content-distribution-plan\/\">Foundation<\/a>,&nbsp;<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;Instagram users publish 46,740 posts per minute.<\/li><li>&nbsp;Twitter users send 456,000 tweets per minute.<\/li><li>&nbsp;Google conducts 3,60,7080 searches per minute.<\/li><li>&nbsp;LinkedIn has more than 100 million users logging in every day.<\/li><li>&nbsp;89% of marketers say brand awareness is their #1 goal.&nbsp;<\/li><\/ul>\n\n\n\n<p>It\u2019s important to acknowledge the underlying fact these statistics are pointing to, <em>there\u2019s humongous content being produced each second.<\/em> At any given point of time, there&#8217;s also infinite content consumption by your users through multiple media formats.&nbsp;<br><\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\"><strong>Must Read: <a href=\"https:\/\/www.only-b2b.com\/blog\/content-syndication-tools\/\"><span style=\"color:#ff6900\" class=\"tadv-color\">8 Super-Effective Content Syndication Tools For MarTech Experts<\/span><\/a><\/strong><\/p>\n\n\n\n<p>Needless to say, getting people to see and consume ONLY YOUR content has become a chore. To sail through the cut-throat competition and grab users&#8217; attention, you not only have to generate quality content consistently but also do a stellar job distributing it.<br><\/p>\n\n\n\n<p><strong><em>Curating content is one thing- distributing it another!&nbsp;<\/em><\/strong><br><\/p>\n\n\n\n<p>Without content distribution, your content fails to reach your target audience. There will be a deficiency of leads to sell your product or service and generate surplus revenue along the path. Business objectives like establishing brand loyalty and brand awareness fail miserably without an exceptional content distribution plan.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Distribution Strategies To Drive More Traffic<br><\/h2>\n\n\n\n<p>Businesses often associate &#8216;promoting&#8217; their content to dumping links on social media platforms. Well, that may be one way to go about it but it doesn&#8217;t make for an effective content distribution strategy.&nbsp;<br><\/p>\n\n\n\n<p>Below are 5 highly effective content distribution strategies to drive web traffic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>1.  Engage With Popular Communities<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/community-only-b2b.png\" alt=\"Engage With Popular Communities - only b2b\" class=\"wp-image-483\" width=\"518\" height=\"394\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/community-only-b2b.png 894w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/community-only-b2b-300x229.png 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/community-only-b2b-768x585.png 768w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><figcaption>Engage With Popular Communities<\/figcaption><\/figure>\n<\/div>\n\n\n<p>When we speak of communities, we often assume multiple Facebook and Whatsapp groups we are a part of. It&#8217;s time to do more than these cliche tricks. Begin engaging in popular communities with millions of active followers like Quora &amp; Reddit. Answer queries related to your industry, plant links wherever permissible, and contribute in discussions to gain brand visibility and influence on your niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Tap Influencers<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/influencer-onlyb2b-1024x682.jpg\" alt=\"Influencer Marketing - only b2b\" class=\"wp-image-484\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/influencer-onlyb2b-1024x682.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/influencer-onlyb2b-300x200.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/influencer-onlyb2b-768x512.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/influencer-onlyb2b.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Influencer Marketing<\/figcaption><\/figure>\n\n\n\n<p>Cultivate relationships with influencers in your niche. Their massive popularity and following can be leveraged to educate netizens about your business (product or service) Brands today are tapping into influencer marketing to drive awareness about their products and services. Collaborating with influencers can give your business the eyeballs it deserves.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Republish Your Content<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/Republish-content-obly-b2b-1024x724.jpg\" alt=\"Republish Content - only b2b\" class=\"wp-image-485\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/Republish-content-obly-b2b-1024x724.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/Republish-content-obly-b2b-300x212.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/Republish-content-obly-b2b-768x543.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/Republish-content-obly-b2b.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Republish Content<\/figcaption><\/figure>\n\n\n\n<p>Create versatile content for your channels. Content that fares well on Instagram will not on LinkedIn. One is a visual platform and another purely professional. But creating quality and consistent content won\u2019t cut it. A pivotal element related to content is republishing it on sites with higher domain authority and not just your website.&nbsp; Republishing your content on such sites can drive more traffic to your website. Do not ignore the power and influence of article submissions, guest posting, and participating in forums.&nbsp;<\/p>\n\n\n\n<p>Below are some popular tools you can use to get it done.<br><\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\"><strong>Must Read: <a href=\"https:\/\/www.only-b2b.com\/blog\/7-tips-on-how-to-market-your-business\/\">7 Tips on How to Market Your Business<\/a><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content Distribution Tools<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Medium<\/li><li>HubSpot<\/li><li>LinkedIn Pulse<\/li><li>AddThis<\/li><li>Outbrain<\/li><li>ClickToTweet<\/li><li>GaggleAmp<\/li><li>AddThis<\/li><li>Mention<\/li><li>PR Newswire<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Audit Your Distribution Channels Regularly<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/audit-1024x685.jpg\" alt=\"\" class=\"wp-image-486\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/audit-1024x685.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/audit-300x201.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/audit-768x514.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/audit-1536x1028.jpg 1536w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/audit-2048x1370.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Audit of Distribution Channels<\/figcaption><\/figure>\n\n\n\n<p>Auditing your content means assessing the quality and effectiveness of your content. It means analysing which content is helping or hurting your distribution efforts.&nbsp;<\/p>\n\n\n\n<p>While there already maybe some published content on your website and social media handles (blog posts, videos, etc) content auditing can help your team curate effective content marketing strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>5. Encourage Your Readers to Share Your Content<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/reshare-only-b2b-1024x684.jpg\" alt=\"\" class=\"wp-image-487\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/reshare-only-b2b-1024x684.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/reshare-only-b2b-300x200.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/reshare-only-b2b-768x513.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/reshare-only-b2b-1536x1026.jpg 1536w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/reshare-only-b2b-2048x1368.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Reshare The  Content<\/figcaption><\/figure>\n\n\n\n<p>Do you know who your best advertisers are? For free? Your readers.&nbsp;<\/p>\n\n\n\n<p>It\u2019s fairly a common sight to see your friends or colleagues endorsing brands (product or service) they absolutely love via post or stories. Leverage it!<\/p>\n\n\n\n<p>Sharing user-generated content builds trust and credibility because it is coming from sources your users know and can rely on.<br><\/p>\n\n\n\n<p>These techniques work incredibly well for B2B and B2C landscape.&nbsp;<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Get Your Content Noticed By A Wider Audience.&nbsp;<\/h4>\n\n\n\n<p>Need to content promotion and distribution strategy that can scale up your profits?<br><\/p>\n\n\n\n<p><span style=\"color:#ff6900\" class=\"tadv-color\"><a href=\"https:\/\/www.only-b2b.com\/contact.php\">Get in touch with us today!<\/a>\u00a0<br><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re convinced the content you\u2019ve created is worthy, so why are you not seeing the traffic and conversions? Often, the problem is down to distribution. Sure, you execute all activities like religiously posting on social media handles, sending out an email campaign or a Whatsapp blast. But where\u2019s the traffic? Where are the conversions? Where\u2019s a hike in ROI? Your business can combat this problem with a proactive content distribution strategy.&nbsp; We are compiling a list of 5 can&#8217;t-be-ignored pointers that can go a long way in achieving your business goals.&nbsp; What Is Content Distribution? According to HubSpot, Content distribution is the process of sharing, publishing, and promoting your content. It&#8217;s how you provide your content to your audience members for their consumption through various channels and media formats. Although the content distribution process is administered post content curation, it should be step one of your data driven content marketing strategy.\u00a0 Your marketing team should know when, where, and most importantly how you\u2019re going to publish and promote your content. Otherwise, your team\u2019s effort and resources could go to waste.\u00a0 Before we explore why content distribution is imperative to your content marketing plan and how you can leverage it to skyrocket your web traffic, let\u2019s dive and understand various content types you can produce for distribution.&nbsp; Content Types For Distribution: Blog posts and articles Social media posts &amp; influential marketing Infographics and How-to guides White paper, case studies, eBooks, and reports Email newsletter Podcasts Videos Why Content Distribution Matters? (now more than ever!) The volume of content that is created and published daily is mind-boggling!&nbsp; Look at these statistics published in an article by Foundation,&nbsp; &nbsp;Instagram users publish 46,740 posts per minute. &nbsp;Twitter users send 456,000 tweets per minute. &nbsp;Google conducts 3,60,7080 searches per minute. &nbsp;LinkedIn has more than 100 million users logging in every day. &nbsp;89% of marketers say brand awareness is their #1 goal.&nbsp; It\u2019s important to acknowledge the underlying fact these statistics are pointing to, there\u2019s humongous content being produced each second. At any given point of time, there&#8217;s also infinite content consumption by your users through multiple media formats.&nbsp; Must Read: 8 Super-Effective Content Syndication Tools For MarTech Experts Needless to say, getting people to see and consume ONLY YOUR content has become a chore. To sail through the cut-throat competition and grab users&#8217; attention, you not only have to generate quality content consistently but also do a stellar job distributing it. Curating content is one thing- distributing it another!&nbsp; Without content distribution, your content fails to reach your target audience. There will be a deficiency of leads to sell your product or service and generate surplus revenue along the path. Business objectives like establishing brand loyalty and brand awareness fail miserably without an exceptional content distribution plan.&nbsp; Content Distribution Strategies To Drive More Traffic Businesses often associate &#8216;promoting&#8217; their content to dumping links on social media platforms. Well, that may be one way to go about it but it doesn&#8217;t make for an effective content distribution strategy.&nbsp; Below are 5 highly effective content distribution strategies to drive web traffic.&nbsp; 1. Engage With Popular Communities When we speak of communities, we often assume multiple Facebook and Whatsapp groups we are a part of. It&#8217;s time to do more than these cliche tricks. Begin engaging in popular communities with millions of active followers like Quora &amp; Reddit. Answer queries related to your industry, plant links wherever permissible, and contribute in discussions to gain brand visibility and influence on your niche. 2. Tap Influencers Cultivate relationships with influencers in your niche. Their massive popularity and following can be leveraged to educate netizens about your business (product or service) Brands today are tapping into influencer marketing to drive awareness about their products and services. Collaborating with influencers can give your business the eyeballs it deserves.&nbsp; 3. Republish Your Content Create versatile content for your channels. Content that fares well on Instagram will not on LinkedIn. One is a visual platform and another purely professional. But creating quality and consistent content won\u2019t cut it. A pivotal element related to content is republishing it on sites with higher domain authority and not just your website.&nbsp; Republishing your content on such sites can drive more traffic to your website. Do not ignore the power and influence of article submissions, guest posting, and participating in forums.&nbsp; Below are some popular tools you can use to get it done. Must Read: 7 Tips on How to Market Your Business Content Distribution Tools Medium HubSpot LinkedIn Pulse AddThis Outbrain ClickToTweet GaggleAmp AddThis Mention PR Newswire 4. Audit Your Distribution Channels Regularly Auditing your content means assessing the quality and effectiveness of your content. It means analysing which content is helping or hurting your distribution efforts.&nbsp; While there already maybe some published content on your website and social media handles (blog posts, videos, etc) content auditing can help your team curate effective content marketing strategy.&nbsp; 5. Encourage Your Readers to Share Your Content Do you know who your best advertisers are? For free? Your readers.&nbsp; It\u2019s fairly a common sight to see your friends or colleagues endorsing brands (product or service) they absolutely love via post or stories. Leverage it! Sharing user-generated content builds trust and credibility because it is coming from sources your users know and can rely on. These techniques work incredibly well for B2B and B2C landscape.&nbsp; Get Your Content Noticed By A Wider Audience.&nbsp; Need to content promotion and distribution strategy that can scale up your profits? Get in touch with us today!\u00a0<\/p>\n","protected":false},"author":2,"featured_media":481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Highly Effective Content Distribution Strategies To Drive More Traffic<\/title>\n<meta name=\"description\" content=\"Curate a proactive content distribution strategy and give all your content formats the eyeballs and the conversions it deserve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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