{"id":419,"date":"2020-02-04T10:39:02","date_gmt":"2020-02-04T10:39:02","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=419"},"modified":"2023-06-05T19:31:05","modified_gmt":"2023-06-05T14:01:05","slug":"the-dos-and-donts-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/the-dos-and-donts-of-email-marketing\/","title":{"rendered":"The Do&#8217;s and Don\u2019ts of Email Marketing"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/email-marketing-evolution\/\"><span style=\"color:#ff6900\" class=\"tadv-color\">first marketing email<\/span><\/a> was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.\u00a0<br><\/p>\n\n\n\n<p>Email today is revolutionizing business!&nbsp;<br><\/p>\n\n\n\n<p>Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement of technology and opportunities businesses today are also embracing email marketing as\u00a0 a powerful tool to build an owned audience that gets results.<\/p>\n\n\n\n<p><strong><span style=\"color:#ff6900\" class=\"tadv-color\">Must Read:<\/span> <\/strong><a href=\"https:\/\/www.only-b2b.com\/blog\/call-to-action-in-cold-emails\/\"><span style=\"color:#ff6900\" class=\"tadv-color\">Best Practices and Examples for Call\u00a0to Action in Cold Emails<\/span><\/a><br><\/p>\n\n\n\n<p><strong>Email Marketing Effectiveness<\/strong><br><\/p>\n\n\n\n<p>An article published by <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-guide\"><span style=\"color:#ff6900\" class=\"tadv-color\">Hubspot<\/span><\/a> compiles, <em>There are 3.8 billion email users worldwide, so if you\u2019re looking for a way to reach your customers, email is the perfect place to find them. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Two-thirds of customers have made a purchase as a direct result of an email marketing message.<\/li><li>When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.<\/li><\/ul>\n\n\n\n<p>These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/email-3249062_1280-1-1-1024x573.png\" alt=\"\" class=\"wp-image-445\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/email-3249062_1280-1-1-1024x573.png 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/email-3249062_1280-1-1-300x168.png 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/email-3249062_1280-1-1-768x430.png 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/email-3249062_1280-1-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Email Marketing Effectiveness<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If your company or business isn\u2019t employing email marketing, should they? The answer is yes, as email is consistently quoted as one of, if not the marketing medium that supplies the highest ROI.<br><\/p>\n\n\n\n<p>Those who are unfamiliar with this channel of marketing may not instantly understand why it is so beloved amongst companies in a variety of industries \u2013 but here are 10 reasons why email marketing is regarded by countless marketers as the most effective marketing medium.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It allows you to add a personal touch to your marketing with targeted and personalized content&nbsp;<\/li><li>Optimizes your time and budget<\/li><li>Email is versatile and offers variety<\/li><li>Builds credibility<\/li><li>Better brand recognition<\/li><li>Boosts sales<\/li><li>Metrics to learn what works<\/li><li>Strengthens the relationship with your customers<\/li><li>Increases traffic to your website<\/li><\/ul>\n\n\n\n<p>Now that you are convinced how emails can work as magic for your business, let\u2019s explore how you can out-do your email marketing goals before hitting send.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/campaign-creators-VV0En9viu2M-unsplash1-1-1024x707.jpg\" alt=\"Email Marketing only b2b\" class=\"wp-image-444\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/campaign-creators-VV0En9viu2M-unsplash1-1-1024x707.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/campaign-creators-VV0En9viu2M-unsplash1-1-300x207.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/campaign-creators-VV0En9viu2M-unsplash1-1-768x531.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/campaign-creators-VV0En9viu2M-unsplash1-1-1536x1061.jpg 1536w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/campaign-creators-VV0En9viu2M-unsplash1-1-2048x1415.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Do&#8217;s &amp; Don&#8217;t of Email Marketing<\/figcaption><\/figure>\n\n\n\n<p><strong>Drafting The Perfect Mail<\/strong><\/p>\n\n\n\n<p><em>The dos and don\u2019t of email marketing.&nbsp;<\/em><br><\/p>\n\n\n\n<p><strong>Do: Create a great subject line<\/strong><\/p>\n\n\n\n<p><em>First impressions are everything! <\/em>The body of your email may be charming, well-written, and highly informative, but it is of no value if people aren\u2019t opening it, to begin with.<\/p>\n\n\n\n<p>Designing a succinct, eye-catching subject line \u2014 one that gives users sufficient information to understand why opening the email will be valuable to them \u2014 is vital for drawing in readers and site visitors. It\u2019s equally important to keep your copy concise and fascinating. Double-check every element of your email body.&nbsp;<br><\/p>\n\n\n\n<p><strong>Don\u2019t: Draft lengthy mails<\/strong><\/p>\n\n\n\n<p>Emails are not for leisure reading. Be mindful of your users time. <em>A statistics published by <\/em><a href=\"https:\/\/blog.hubspot.com\/sales\/ideal-length-sales-email\"><em>Hubspot<\/em><\/a><em>, <\/em>states <em>\u2018Data suggests the ideal length of an email is between 50 and 125 words. Emails this length had a response rate above 50%. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. When in doubt, keep emails short and under 200 words.\u201d<\/em><br><\/p>\n\n\n\n<p><strong>Do: Grow your email list the apt way<\/strong><\/p>\n\n\n\n<p>Use a sign-up form that requires subscribers to opt-in to receive your emails. Well, it certainly takes longer but it also warrants you\u2019re creating a high-quality list that\u2019s willing to participate and engage. <a href=\"https:\/\/www.only-b2b.com\/blog\/lead-quality-for-your-b2b-business\/\"><span style=\"color:#ff6900\" class=\"tadv-color\">Quality leads<\/span><\/a> are better than quantity leads!\u00a0<br><\/p>\n\n\n\n<p><strong>Don\u2019t: Buy an email list<\/strong><\/p>\n\n\n\n<p>Buying an email list may seem like a quick and easy-win but it only hurts your business and reputation in the long run. How? There&#8217;s no guarantee the names in your list are actually going to be interested in your product\/services. Qualified leads (<a href=\"https:\/\/www.only-b2b.com\/sales-qualified-lead.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">Sales qualified<\/span><\/a> or <a href=\"https:\/\/www.only-b2b.com\/marketing-qualified-leads.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">marketing qualified<\/span><\/a>) from a purchased list are unlikely to convert into a potential customer considering they have no prior connection to your brand\/business and god forbid if they mark your mail as SPAM. No good business relationship has ever begun with <em>\u201cHow did you get my information?\u201d<\/em><\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\"><a href=\"https:\/\/www.only-b2b.com\/blog\/engagement-with-email-personalization\/\"><strong><span style=\"color:#ff6900\" class=\"tadv-color\">Checkout How to Boost Engagement with Email Personalization in Your ABM Strategy<\/span><\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Do: Keep your business on their mind<\/strong><\/p>\n\n\n\n<p>Shoot a&nbsp; welcome email instantly after your user(s) subscribes. Since your latest prospect has just discovered you and revealed their desire to accept your emails, stoke their excitement by sending an appreciative welcome email. They love it, you value them for their decisions!<br><\/p>\n\n\n\n<p><strong>Don\u2019t: Make new subscribers wait to hear from you<\/strong><\/p>\n\n\n\n<p>Waiting too long to reach out to your users could result in subscribers forgetting about you. Worst case scenario\u2014they\u2019ll find one of your competitors and sign-up to their list.<br><\/p>\n\n\n\n<p><strong>Do: Segment your list<\/strong><\/p>\n\n\n\n<p>Segmenting your list is an excellent way of ensuring that you only send relevant information to each of your subscribers. This way they\u2019ll always look forward to receiving and opening your emails.<br><\/p>\n\n\n\n<p><strong>Don\u2019t: Send the same email to everyone<\/strong><\/p>\n\n\n\n<p>Never shoot the same email to all subscribers on your email list. Sending irrelevant information makes you look like you don\u2019t care about your customers\u2019 needs.<br><\/p>\n\n\n\n<p><strong>Do: Create Targeted and Personalized Content<\/strong><\/p>\n\n\n\n<p>Research shows that personalization and customization increase your emails\u2019 chances of being opened by <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">26%<\/a>. Users now no longer acknowledge emails that don\u2019t deliver content that is personalized for them. Research on your target audience and curate content accordingly.&nbsp;<br><\/p>\n\n\n\n<p><strong>Don\u2019t: Send a generic email that doesn\u2019t speak to anyone<\/strong><\/p>\n\n\n\n<p>Generic emails do nothing but cripple your conversion rates. Your readers don\u2019t want to be treated like just another email address by your business.&nbsp;<br><\/p>\n\n\n\n<p><strong>Do: Give your emails the best chance at being opened<\/strong><\/p>\n\n\n\n<p>When it comes to email marketing, timing is everything. Especially if you have subscribers globally, ensure to send your emails based on your subscribers\u2019 time zones.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You may think 10 AM is the best time to send an email, but if a good deal of your subscribers live in New York, they would prefer to receive emails at 7 AM. Doing so gives your emails a better chance of being noticed and opened.<\/p>\n\n\n\n<p>Don\u2019t forget to optimize emails across all email platforms (and devices!)<br><\/p>\n\n\n\n<p>Following the above-mentioned pointers, you can scale up your customer base and profits by an unimaginable margin.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.only-b2b.com\/contact.php\"><span style=\"color:#ff6900\" class=\"tadv-color\">Need help getting started or on a lookout to boost your existing marketing efforts? Get in touch with us today.\u00a0<\/span><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.\u00a0 Email today is revolutionizing business!&nbsp; Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement of technology and opportunities businesses today are also embracing email marketing as\u00a0 a powerful tool to build an owned audience that gets results. Must Read: Best Practices and Examples for Call\u00a0to Action in Cold Emails Email Marketing Effectiveness An article published by Hubspot compiles, There are 3.8 billion email users worldwide, so if you\u2019re looking for a way to reach your customers, email is the perfect place to find them. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment. Two-thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend.&nbsp; If your company or business isn\u2019t employing email marketing, should they? The answer is yes, as email is consistently quoted as one of, if not the marketing medium that supplies the highest ROI. Those who are unfamiliar with this channel of marketing may not instantly understand why it is so beloved amongst companies in a variety of industries \u2013 but here are 10 reasons why email marketing is regarded by countless marketers as the most effective marketing medium. It allows you to add a personal touch to your marketing with targeted and personalized content&nbsp; Optimizes your time and budget Email is versatile and offers variety Builds credibility Better brand recognition Boosts sales Metrics to learn what works Strengthens the relationship with your customers Increases traffic to your website Now that you are convinced how emails can work as magic for your business, let\u2019s explore how you can out-do your email marketing goals before hitting send.&nbsp; Drafting The Perfect Mail The dos and don\u2019t of email marketing.&nbsp; Do: Create a great subject line First impressions are everything! The body of your email may be charming, well-written, and highly informative, but it is of no value if people aren\u2019t opening it, to begin with. Designing a succinct, eye-catching subject line \u2014 one that gives users sufficient information to understand why opening the email will be valuable to them \u2014 is vital for drawing in readers and site visitors. It\u2019s equally important to keep your copy concise and fascinating. Double-check every element of your email body.&nbsp; Don\u2019t: Draft lengthy mails Emails are not for leisure reading. Be mindful of your users time. A statistics published by Hubspot, states \u2018Data suggests the ideal length of an email is between 50 and 125 words. Emails this length had a response rate above 50%. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. When in doubt, keep emails short and under 200 words.\u201d Do: Grow your email list the apt way Use a sign-up form that requires subscribers to opt-in to receive your emails. Well, it certainly takes longer but it also warrants you\u2019re creating a high-quality list that\u2019s willing to participate and engage. Quality leads are better than quantity leads!\u00a0 Don\u2019t: Buy an email list Buying an email list may seem like a quick and easy-win but it only hurts your business and reputation in the long run. How? There&#8217;s no guarantee the names in your list are actually going to be interested in your product\/services. Qualified leads (Sales qualified or marketing qualified) from a purchased list are unlikely to convert into a potential customer considering they have no prior connection to your brand\/business and god forbid if they mark your mail as SPAM. No good business relationship has ever begun with \u201cHow did you get my information?\u201d Checkout How to Boost Engagement with Email Personalization in Your ABM Strategy Do: Keep your business on their mind Shoot a&nbsp; welcome email instantly after your user(s) subscribes. Since your latest prospect has just discovered you and revealed their desire to accept your emails, stoke their excitement by sending an appreciative welcome email. They love it, you value them for their decisions! Don\u2019t: Make new subscribers wait to hear from you Waiting too long to reach out to your users could result in subscribers forgetting about you. Worst case scenario\u2014they\u2019ll find one of your competitors and sign-up to their list. Do: Segment your list Segmenting your list is an excellent way of ensuring that you only send relevant information to each of your subscribers. This way they\u2019ll always look forward to receiving and opening your emails. Don\u2019t: Send the same email to everyone Never shoot the same email to all subscribers on your email list. Sending irrelevant information makes you look like you don\u2019t care about your customers\u2019 needs. Do: Create Targeted and Personalized Content Research shows that personalization and customization increase your emails\u2019 chances of being opened by 26%. Users now no longer acknowledge emails that don\u2019t deliver content that is personalized for them. Research on your target audience and curate content accordingly.&nbsp; Don\u2019t: Send a generic email that doesn\u2019t speak to anyone Generic emails do nothing but cripple your conversion rates. Your readers don\u2019t want to be treated like just another email address by your business.&nbsp; Do: Give your emails the best chance at being opened When it comes to email marketing, timing is everything. Especially if you have subscribers globally, ensure to send your emails based on your subscribers\u2019 time zones.&nbsp;&nbsp; You may think 10 AM is the best time to send an email, but if a good deal of your subscribers live in New York, they would prefer to receive emails at 7 AM. Doing so gives your emails a better chance of<\/p>\n","protected":false},"author":8,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[59],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Do&#039;s and Don\u2019ts of Email Marketing - Only-B2B<\/title>\n<meta name=\"description\" content=\"Email Marketing is revolutionising business. Learn to out-do your email marketing goals by implementing these highly effective do&#039;s and eliminating the don&#039;ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/the-dos-and-donts-of-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Do&#039;s and Don\u2019ts of Email Marketing\" \/>\n<meta property=\"og:description\" content=\"The Do&#039;s and Don\u2019ts of Email Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.only-b2b.com\/blog\/the-dos-and-donts-of-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Only-B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlyb2b\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-04T10:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-05T14:01:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/The-Do\u2019s-and-Don\u2019ts-of-Email-Marketing_Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhijit Wadpalliwar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Do&#039;s and Don\u2019ts of Email Marketing\" \/>\n<meta name=\"twitter:description\" content=\"The Do&#039;s and Don\u2019ts of Email Marketing\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/02\/The-Do\u2019s-and-Don\u2019ts-of-Email-Marketing_Social.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Onlyb2b\" \/>\n<meta name=\"twitter:site\" content=\"@Onlyb2b\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhijit Wadpalliwar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/\"},\"author\":{\"name\":\"Abhijit Wadpalliwar\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/person\\\/04b10a1232bbf4f41ab75a4cba47a46c\"},\"headline\":\"The Do&#8217;s and Don\u2019ts of Email Marketing\",\"datePublished\":\"2020-02-04T10:39:02+00:00\",\"dateModified\":\"2023-06-05T14:01:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/\"},\"wordCount\":1091,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/The-Do\u2019s-and-Don\u2019ts-of-Email-Marketing_Banner.jpg\",\"keywords\":[\"Email Marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/\",\"name\":\"The Do's and Don\u2019ts of Email Marketing - Only-B2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/the-dos-and-donts-of-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/The-Do\u2019s-and-Don\u2019ts-of-Email-Marketing_Banner.jpg\",\"datePublished\":\"2020-02-04T10:39:02+00:00\",\"dateModified\":\"2023-06-05T14:01:05+00:00\",\"description\":\"Email Marketing is revolutionising business. 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