{"id":315,"date":"2019-12-05T06:49:56","date_gmt":"2019-12-05T06:49:56","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=315"},"modified":"2025-12-29T17:42:41","modified_gmt":"2025-12-29T12:12:41","slug":"account-based-marketing-platforms","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-platforms\/","title":{"rendered":"Account Based Marketing Platforms For 2026"},"content":{"rendered":"\n<p>Account based marketing platforms\nare tools that are optimized on by marketers for their ABM marketing needs.\nAccount based marketing refers to the marketing efforts and the time invested,\nby B2B providers in pursuing companies as a whole, for marketing purposes. The\ncompanies here are the accounts. <\/p>\n\n\n\n<p>Depending on the account that needs to be serviced, marketing strategies are formulated. Like for any other B2B <a href=\"https:\/\/www.only-b2b.com\/blog\/lead-vs-prospect-explained-in-simple-terms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">prospect<\/span><\/a>, the B2B service providers, looking at <a href=\"https:\/\/www.only-b2b.com\/account-based-marketing.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">account based marketing<\/span><\/a>, also need to generate leads. Fortunately for B2B marketers, there are account based marketing platforms which are handy and can be used effectively. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Generic Flow of Account Based Marketing Platforms is as Mentioned <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify high-value accounts;<\/li>\n\n\n\n<li>Outline your personalized messaging;<\/li>\n\n\n\n<li>Define the channels to be optimized;<\/li>\n\n\n\n<li>Implement the targeted campaigns; <\/li>\n\n\n\n<li>Measure the effectiveness of the campaign; <\/li>\n\n\n\n<li>Check if ABM expectations are met.<\/li>\n<\/ul>\n\n\n\n<p><strong><span class=\"tadv-color\" style=\"color:#ff6900\">Must Read:<\/span> <\/strong><a href=\"https:\/\/www.only-b2b.com\/blog\/best-account-based-marketing-tactics-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"tadv-color\" style=\"color:#ff6900\">Best account based marketing tactics<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">These Tools are Divided Into Three Categories <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tools that generate leads; stas<\/li>\n\n\n\n<li>Tools that execute ABN; and <\/li>\n\n\n\n<li>Comprehensive ABM tools<\/li>\n<\/ul>\n\n\n\n<p>Here are some of the best account based marketing platforms that have ruled the roost in 2026. Let us begin with some of the lead generation tools. Read this insightful article about <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-framework\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">account based marketing framework<\/mark><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leefeeder <\/h3>\n\n\n\n<p>This uses <a aria-label=\"google analytics (opens in a new tab)\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">google analytics<\/span><\/a> to give the data on who visited the website. The data here of the companies that look for information on the website. Two unique features of this tool are <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gives data of the last 30 days; and <\/li>\n\n\n\n<li>Hide the companies that you are interested in.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">LeadGenius<\/h3>\n\n\n\n<p>This tool is partly a software which partly has a human validation. LeadGenius generates leads that while making human resource available for the clients of the B2B provider.<\/p>\n\n\n\n<p><strong><span class=\"tadv-color\" style=\"color:#ff6900\">Must Read:<\/span><\/strong> <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"tadv-color\" style=\"color:#ff6900\">7 ABM Tactics That Drive Results<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DiscoverOrg<\/h3>\n\n\n\n<p>This tool is about <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.only-b2b.com\/b2b-list-building.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">Building B2B lists<\/span><\/a>; <\/li>\n\n\n\n<li>Market exploration; and <\/li>\n\n\n\n<li>Constant updating of prospects. <\/li>\n<\/ul>\n\n\n\n<p>The USP of this tool is about\nstaying updated on data. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Datanyze<\/h3>\n\n\n\n<p>This software for lead generation\ncan: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a list; <\/li>\n\n\n\n<li>Curate a list; <\/li>\n\n\n\n<li>Track prospects. <\/li>\n<\/ul>\n\n\n\n<p>The best part of this tool is that\nit allows a chrome extension that is positioned as a cheaper version of the\ntool. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DataFox<\/h3>\n\n\n\n<p>As an account based marketing tool,\nDataFox has been named as a reliable platform. Though this tool finds\nindividuals better, its usability and flexibility extend to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Searching for companies with same profile; and <\/li>\n\n\n\n<li>Looking for companies that fit the bill of the specification. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Nudge<\/h3>\n\n\n\n<p>A free google extension, Nudge is\nmore of a lead tracking tool. It tracks leads which are already tracked and\ntargeted. Nudge prompts the marketing and the sales team about the upcoming\nmeetings and interactions. <\/p>\n\n\n\n<p>Nudge has more powerful but paid\nversions of its extension also available for marketers&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zoominfo<\/h3>\n\n\n\n<p>This is more of a lead generation as well as a list building tool. Zoominfo is inclined to gather data for account based marketing. This platform helps marketers and sales to search for <a href=\"https:\/\/www.only-b2b.com\/blog\/why-quality-leads-vital-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">quality leads<\/span><\/a> by company names and by the contacts list. The software, in turn, compiles a list of contacts within the target company. <\/p>\n\n\n\n<p>Zoominfos USP lies in the fact that\nit: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allows regular data cleansing; and<\/li>\n\n\n\n<li>A chrome extension that shows all the LinkedIn contacts searched for <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Inside View<\/h3>\n\n\n\n<p>A tool to help marketing teams to understand the prospects, Inside view, gives a heads up on.<\/p>\n\n\n\n<p><strong><span style=\"color:#ff6900\" class=\"tadv-color\">Must Read:<\/span><\/strong> <a aria-label=\"What Is Demand Generation Marketing and Why Is It Important? (opens in a new tab)\" href=\"https:\/\/www.only-b2b.com\/blog\/what-is-demand-generation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">What Is Demand Generation Marketing and Why Is It Important?<\/span><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to contact information; and <\/li>\n\n\n\n<li>Activity information of the companies <\/li>\n<\/ul>\n\n\n\n<p>This facilitates B2B providers with insights that can be used to prepare a pitch and work out an effective account based marketing plan for the prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Owler<\/h3>\n\n\n\n<p>Every tool and platform that is meant for helping the account based marketing is meant either generate leads or to help in the execution of the <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"tadv-color\" style=\"color:#ff6900\">account based marketing tactics<\/span><\/a>. Owler is a more comprehensive platform that <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Constant updates prospect information;<\/li>\n\n\n\n<li>The information includes data on their activities; <\/li>\n\n\n\n<li>Company data;<\/li>\n\n\n\n<li>Real-time alerts; and <\/li>\n\n\n\n<li>A graph on the prospects business relationships<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">LeasSift<\/h3>\n\n\n\n<p>As the name suggests, this tool\nprovides information by sifting through the dump database. Interestingly,\nLeadSift coincides account based marketing platform and human resource. This\nserves the purpose of <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Updates on defined targets with buying intent; and <\/li>\n\n\n\n<li>Updates on prospective accounts shopping in the market.      <\/li>\n<\/ul>\n\n\n\n<p>Read this insightful article about <a href=\"https:\/\/www.only-b2b.com\/blog\/types-of-account-based-marketing\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Different Types of Account Based Marketing<\/mark><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagio<\/h3>\n\n\n\n<p>With so many tools already\nmentioned, here one more. This is a comprehensive account based marketing\ntool.&nbsp; Its USP lies in it being <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competent to do everything from strategizing account based marketing plans to measuring the campaign success; and <\/li>\n\n\n\n<li>Made specifically to suit all the account based marketing needs<\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"color:#ff6900\" class=\"tadv-color\">Must Read:<\/span> <\/strong><a href=\"https:\/\/www.only-b2b.com\/blog\/measuring-roi-of-account-based-marketing-strategy-key-metrics\/\"><span style=\"color:#ff6900\" class=\"tadv-color\">Measuring the ROI of Your Account based marketing Strategy : Key Metrics to Track for Success<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Terminus<\/h3>\n\n\n\n<p>Another full suite account based\nmarketing tool, Terminus is for analytics as well. Its core offerings are: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scorecards;<\/li>\n\n\n\n<li>ROI tracking;<\/li>\n\n\n\n<li>Reporting; <\/li>\n<\/ul>\n\n\n\n<p>Terminus also has tools like central Hub, a platform for digital marketing armed to target the chosen accounts and engagement insights. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Triblio<\/h3>\n\n\n\n<p>A software for ABM campaigns,\nTriblio helps with: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content; <\/li>\n\n\n\n<li>Customized messaging;<\/li>\n\n\n\n<li>CTAs;<\/li>\n\n\n\n<li>Firmographics ;<\/li>\n\n\n\n<li>Analysis of the prospect. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion <\/h3>\n\n\n\n<p>ABM tools is all about the shift to\nautomation. With software and online tools to streamline a lot of work, the\nniche segment of account based marketing is its work and execution of plan\ntaken care of. This is an absolute paradigm shift from till recently\nconservative and traditional B2B segment, of which ABM is a part.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Account based marketing platforms are tools that are optimized on by marketers for their ABM marketing needs. Account based marketing refers to the marketing efforts and the time invested, by B2B providers in pursuing companies as a whole, for marketing purposes. The companies here are the accounts. Depending on the account that needs to be serviced, marketing strategies are formulated. Like for any other B2B prospect, the B2B service providers, looking at account based marketing, also need to generate leads. Fortunately for B2B marketers, there are account based marketing platforms which are handy and can be used effectively. The Generic Flow of Account Based Marketing Platforms is as Mentioned Must Read: Best account based marketing tactics These Tools are Divided Into Three Categories Here are some of the best account based marketing platforms that have ruled the roost in 2026. Let us begin with some of the lead generation tools. Read this insightful article about account based marketing framework. Leefeeder This uses google analytics to give the data on who visited the website. The data here of the companies that look for information on the website. Two unique features of this tool are LeadGenius This tool is partly a software which partly has a human validation. LeadGenius generates leads that while making human resource available for the clients of the B2B provider. Must Read: 7 ABM Tactics That Drive Results DiscoverOrg This tool is about The USP of this tool is about staying updated on data. Datanyze This software for lead generation can: The best part of this tool is that it allows a chrome extension that is positioned as a cheaper version of the tool. DataFox As an account based marketing tool, DataFox has been named as a reliable platform. Though this tool finds individuals better, its usability and flexibility extend to: Nudge A free google extension, Nudge is more of a lead tracking tool. It tracks leads which are already tracked and targeted. Nudge prompts the marketing and the sales team about the upcoming meetings and interactions. Nudge has more powerful but paid versions of its extension also available for marketers&nbsp; Zoominfo This is more of a lead generation as well as a list building tool. Zoominfo is inclined to gather data for account based marketing. This platform helps marketers and sales to search for quality leads by company names and by the contacts list. The software, in turn, compiles a list of contacts within the target company. Zoominfos USP lies in the fact that it: Inside View A tool to help marketing teams to understand the prospects, Inside view, gives a heads up on. Must Read: What Is Demand Generation Marketing and Why Is It Important? This facilitates B2B providers with insights that can be used to prepare a pitch and work out an effective account based marketing plan for the prospects. Owler Every tool and platform that is meant for helping the account based marketing is meant either generate leads or to help in the execution of the account based marketing tactics. Owler is a more comprehensive platform that LeasSift As the name suggests, this tool provides information by sifting through the dump database. Interestingly, LeadSift coincides account based marketing platform and human resource. This serves the purpose of Read this insightful article about Different Types of Account Based Marketing. Engagio With so many tools already mentioned, here one more. This is a comprehensive account based marketing tool.&nbsp; Its USP lies in it being Must Read: Measuring the ROI of Your Account based marketing Strategy : Key Metrics to Track for Success Terminus Another full suite account based marketing tool, Terminus is for analytics as well. Its core offerings are: Terminus also has tools like central Hub, a platform for digital marketing armed to target the chosen accounts and engagement insights. Triblio A software for ABM campaigns, Triblio helps with: Conclusion ABM tools is all about the shift to automation. With software and online tools to streamline a lot of work, the niche segment of account based marketing is its work and execution of plan taken care of. This is an absolute paradigm shift from till recently conservative and traditional B2B segment, of which ABM is a part.<\/p>\n","protected":false},"author":5,"featured_media":6123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[16,17,18,21],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-based-marketing","tag-account-based-marketing","tag-account-based-marketing-benefits","tag-account-based-marketing-blogs","tag-account-based-marketing-importance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account Based Marketing Platforms For 2026 - Only-B2B<\/title>\n<meta name=\"description\" content=\"Account based marketing platforms are tools that are optimized on by marketers for their ABM marketing needs. 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