{"id":308,"date":"2019-12-05T06:11:28","date_gmt":"2019-12-05T06:11:28","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=308"},"modified":"2023-07-07T16:18:57","modified_gmt":"2023-07-07T10:48:57","slug":"email-lead-generation","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/email-lead-generation\/","title":{"rendered":"Email Lead Generation Process: What Counts?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email lead generation is the most impactful digital\ntactic. For marketers\u2019 emails still has the highest ROI conversion rate at each\nemail bringing in an ROI of almost 44%. Marketing experts state that the final\ngoal of emails and email campaigns is ultimately lead generation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email lead generation is rolled out by initiating and running email campaigns. The intent here is to make the receiver read the email or at least click and open the email. This is what will generate <a href=\"https:\/\/www.only-b2b.com\/blog\/why-quality-leads-vital-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">quality leads<\/span><\/a>. Email lead generation is enabled by testing and tweaking each email sent, nurturing the campaigns run, and by email monitoring at a more granular level.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we look at the process that is best followed for\ngenerating email leads, it would be for the best to know why emails even work\nfor the marketers. One of the leading reasons is email access by smartphones.\nWith smartphone penetration increasing by the day, a Salesfusion study states\nthat 72% of adults in the USA prefer receiving business communication via\nemail.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is an impressive percentage of people who prefer emails. It is time for the Email lead generation process. Here are the steps in brief:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color:#ff6900\" class=\"tadv-color\"><strong>Must Read:<\/strong> <\/span><a aria-label=\"How to Build an Email List Fast? (opens in a new tab)\" href=\"https:\/\/www.only-b2b.com\/blog\/how-to-build-an-email-list-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">How to Build an Email List Fast?<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tell the world about your content<\/strong>. Publish the content to be promoted in <a aria-label=\"social networks (opens in a new tab)\" href=\"https:\/\/www.webfx.com\/social-media\/how-to-promote-a-new-website-on-social-media.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">social networks<\/span><\/a> and websites. Publishing will spread the word as well as educate people about what we are talking about.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create CTA and landing pages<\/strong>\u00a0that can entice a lead. A strong CTA prompts and gives that extra push to the interested prospects to click the CTAs. Once clicked the <a href=\"https:\/\/www.only-b2b.com\/blog\/lead-vs-prospect-explained-in-simple-terms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">prospect<\/span><\/a> subscribes to what the CTA talks about. CTAs may be for subscription, a prompt to read more, encourage buying or anything else as apt in context to the email.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create a detail-oriented lead capture form<\/strong>. For email lead generation, the design and the length of\nthe form should be long or short, depending on the industry you are creating\nthe form for. If we discuss the B2B industry, where the lead generation of the\ntarget audience is being generated for business purposes, the form has to be\ndetailed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps one of the most important elements of a&nbsp;<strong>lead\ncapture form,&nbsp;<\/strong>especially in the B2B industry is the work email id\nand phone number. The other fields that a lead generation form needs to have\nare the name, job title, company name, industry and&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilize <a aria-label=\"drip email campaigns (opens in a new tab)\" href=\"https:\/\/moosend.com\/blog\/drip-campaign-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">drip email campaigns<\/span><\/a> to nurture leads. Drop the leads filtered from the lead capture form database. The filtration here occurs based on the answers fed into the lead capture forms.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we have the process in place, let us take a\nquick look at the elements that make an&nbsp;<strong>email a winner.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create a readable email template<\/strong>. A good email template is one where there is enough\nwhite space and has a clean layout. The idea is to make the receiver of the\nemail read it. A messy layout will immediately curtail any kind of interest\nthat the reader may have in reading the email.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creating HTML emails or Text only emails<\/strong>&nbsp;is a decision that needs to be taken on what you\nneed your emails to achieve. HTML emails have more marketing feel to it. Since\nHTML lets you send, not just emails but newsletters, event invitations, etc\ntoo.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text-only emails, however, can be personalized a lot more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color:#ff6900\" class=\"tadv-color\"><strong>Must Read:<\/strong> <\/span><a aria-label=\"Tips for Small Business Growth Strategies (opens in a new tab)\" href=\"https:\/\/www.only-b2b.com\/blog\/small-business-growth-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">Tips for Small Business Growth Strategies<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create a catchy subject line<\/strong>&nbsp;that will hook the attention of the receiver.\nFrankly, everyone is trying to stand out in the target audience\u2019s inbox. Making\nyour mark is therefore left to the subject line.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create engaging content<\/strong>. Time and attention are two different factors when it\ncomes to engaging content. Your audience might have time but they might choose\nto ignore the content anyway. This happens when the format and the style of\nwriting are not precise and crisp.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make an impact by getting your core message delivered\nquickly. Make your content easy to read. The best way to do this is to use bold\nfonts and bulleted lists. Remember that most of the people you are targeting\nwill be accessing the emails on smartphones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Fun Fact about Email lead Generation is emails sent for\nnew registrations, welcome emails and even follow up emails have an average of\nthe open rate at 39.2%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The click-through rate of the same is at 22.4%. Email\nlead generation has many positive aspects to it. It is, therefore, a preferred\nmarketing tactic of the marketers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only important factor that you must look into before\nembarking on email lead generation, is to ensure that you have a clean email\nlist. In the B2B industry, email mailing lists need to be cleaned and updated\nregularly, especially when it comes to working email ids and phone numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondly, ensure that the email lead generation emails\nare sent from a genuine email id which can be relied back to. Unless this is\ndone, your emails will end up filtered into the spam folder.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email lead generation is the most impactful digital tactic. For marketers\u2019 emails still has the highest ROI conversion rate at each email bringing in an ROI of almost 44%. Marketing experts state that the final goal of emails and email campaigns is ultimately lead generation.&nbsp; Email lead generation is rolled out by initiating and running email campaigns. The intent here is to make the receiver read the email or at least click and open the email. This is what will generate quality leads. Email lead generation is enabled by testing and tweaking each email sent, nurturing the campaigns run, and by email monitoring at a more granular level.\u00a0\u00a0 Before we look at the process that is best followed for generating email leads, it would be for the best to know why emails even work for the marketers. One of the leading reasons is email access by smartphones. With smartphone penetration increasing by the day, a Salesfusion study states that 72% of adults in the USA prefer receiving business communication via email.&nbsp; This is an impressive percentage of people who prefer emails. It is time for the Email lead generation process. Here are the steps in brief:&nbsp; Must Read: How to Build an Email List Fast? Tell the world about your content. Publish the content to be promoted in social networks and websites. Publishing will spread the word as well as educate people about what we are talking about.\u00a0 Create CTA and landing pages\u00a0that can entice a lead. A strong CTA prompts and gives that extra push to the interested prospects to click the CTAs. Once clicked the prospect subscribes to what the CTA talks about. CTAs may be for subscription, a prompt to read more, encourage buying or anything else as apt in context to the email.\u00a0 Create a detail-oriented lead capture form. For email lead generation, the design and the length of the form should be long or short, depending on the industry you are creating the form for. If we discuss the B2B industry, where the lead generation of the target audience is being generated for business purposes, the form has to be detailed.&nbsp; Perhaps one of the most important elements of a&nbsp;lead capture form,&nbsp;especially in the B2B industry is the work email id and phone number. The other fields that a lead generation form needs to have are the name, job title, company name, industry and&nbsp; Utilize drip email campaigns to nurture leads. Drop the leads filtered from the lead capture form database. The filtration here occurs based on the answers fed into the lead capture forms.\u00a0 Now that we have the process in place, let us take a quick look at the elements that make an&nbsp;email a winner.&nbsp; Create a readable email template. A good email template is one where there is enough white space and has a clean layout. The idea is to make the receiver of the email read it. A messy layout will immediately curtail any kind of interest that the reader may have in reading the email.&nbsp; Creating HTML emails or Text only emails&nbsp;is a decision that needs to be taken on what you need your emails to achieve. HTML emails have more marketing feel to it. Since HTML lets you send, not just emails but newsletters, event invitations, etc too.&nbsp;&nbsp; Text-only emails, however, can be personalized a lot more.&nbsp; Must Read: Tips for Small Business Growth Strategies Create a catchy subject line&nbsp;that will hook the attention of the receiver. Frankly, everyone is trying to stand out in the target audience\u2019s inbox. Making your mark is therefore left to the subject line.&nbsp; Create engaging content. Time and attention are two different factors when it comes to engaging content. Your audience might have time but they might choose to ignore the content anyway. This happens when the format and the style of writing are not precise and crisp.&nbsp; Make an impact by getting your core message delivered quickly. Make your content easy to read. The best way to do this is to use bold fonts and bulleted lists. Remember that most of the people you are targeting will be accessing the emails on smartphones.&nbsp; A Fun Fact about Email lead Generation is emails sent for new registrations, welcome emails and even follow up emails have an average of the open rate at 39.2%.&nbsp; The click-through rate of the same is at 22.4%. Email lead generation has many positive aspects to it. It is, therefore, a preferred marketing tactic of the marketers.&nbsp; The only important factor that you must look into before embarking on email lead generation, is to ensure that you have a clean email list. In the B2B industry, email mailing lists need to be cleaned and updated regularly, especially when it comes to working email ids and phone numbers. Secondly, ensure that the email lead generation emails are sent from a genuine email id which can be relied back to. Unless this is done, your emails will end up filtered into the spam folder.&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[50],"tags":[35,51,52],"class_list":["post-308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-lead-generation","tag-lead-management","tag-lead-management-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Lead Generation Process: What Counts? - Only-B2B<\/title>\n<meta name=\"description\" content=\"Email lead generation is the most impactful digital tactic that marketers\u2019 engage in, given the act that it has the highest ROI conversion rate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/email-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Lead Generation Process: What Counts? 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