{"id":304,"date":"2019-12-05T05:32:42","date_gmt":"2019-12-05T05:32:42","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=304"},"modified":"2023-06-09T17:43:23","modified_gmt":"2023-06-09T12:13:23","slug":"online-business-growth","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/online-business-growth\/","title":{"rendered":"8 Tips To Boost Online Business Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Online\nbusiness growth is the term that is used to talk about businesses that have an\nonline presence or which are run solely on online platforms. Businesses, in\ngeneral, are always driven by the fundamentals of a strong bottom line at the\nend of the year while progressing as an entity in a constant endeavor to growth\navenues. The same holds true for any business that is online and its story of\nonline business growth. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how\ndo you go about boosting your online business growth? There are many ways to do\nthis yet there are some ground realities that must be realized here. Here are a\nfew facts about the online business growth: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To a large extent,\nbusinesses bet on social media reach to out their targets audience; <\/li><li>Is as pursued by the\nB2B segment as the B2C segment; and <\/li><li>Websites are the\nonly medium via which online business growth can be driven and measured.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So here\nare the 10 tips that will help you boost your online business growth, reliably\nand conveniently. Let\u2019s take the first tip off the fact that social media is\noptimized in a big way by online businesses. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Social Media Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">May it be a B2B business or a B2C business, social media platforms can boost of everyone being a part of the family. The most popular social media platforms, globally in general, are Facebook, Twitter, <a href=\"https:\/\/www.only-b2b.com\/linkedIn-marketing-service.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">LinkedIn<\/span><\/a>, Pinterest, Instagram, Sinaweibo (Chinese) and tumblr to name a few. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"color:#ff6900\" class=\"tadv-color\">Must Read:<\/span><\/strong> <a aria-label=\"7 Tips to Design Your Business Growth Plan (opens in a new tab)\" href=\"https:\/\/www.only-b2b.com\/blog\/business-growth-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">7 Tips to Design Your Business Growth Plan<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However,\nall these platforms do not necessarily cater to the same category of the target\ngroup, though at times demographics may overlap. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, a <a href=\"https:\/\/only-b2b.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">B2B service provider<\/span><\/a> whose focus is on lead generation will target organizations and businesses in a serious professional tone. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hence\nthey will focus on LinkedIn or Tumblr for its business. However, on the other\nhand, to reach out to prospective employees, who would be young people, the\nbusiness will target platforms like Facebook and Instagram. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social\nmedia platform optimization to boost online business growth is, therefore, a\ncustomized strategy. Each of these platforms are leveraged on as per need.\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. The Right Platform For Your B2B Business <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t\nbe surprised when B2B is mentioned in the context of platforms. Not every\nservice or product needs the same platform to reach its target audience. The platforms\nhere refers to website development platforms like WordPress, PHP or HTML. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These\nplatforms host websites for all kinds of business, from small to large in size.\nEach of these platforms vary in features and cost. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. GA (Google Analytics) Optimized<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data is\nGod when it comes to planning and formulating strategies for your business. You\nare well aware of this fact. Hence data producing tools like Google analytics\ncomes handy in boosting your online business growth, given the fact that GA is\narmed with many data-generating tools. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For\ninstance, Google analytics has features like: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Traffic reporting; <\/li><li>Keyword referrals; <\/li><li>Third-party\nreferrals; <\/li><li>Conversion rate\ntracking; and <\/li><li>Custom dashboards. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One of\nthe unique features of Google Analytics is that it is compatible with other\nsoftware like Hotjar, which in turn is an authoritative tool that gives\ndetailed information about customer behavior patterns while they browse a\nparticular site. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Websites Designing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here it might be a good idea to understand a little bit about <a aria-label=\"how the backend of a website works. (opens in a new tab)\" href=\"https:\/\/www.codecademy.com\/articles\/back-end-architecture\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">how the backend of a website works<\/span>.<\/a> This will help you to decide on what kind of design do you need for your website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Websites\nare created either with WordPress, HTML or PHP. The difference is the way\ndesigns are created. For instance, WordPress does not need any kind of coding\nat the back end for a website to be developed. However, HTML and PHP does. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While a\nbusiness can develop its website using Word press, developing the same using\nHTML or PHO will need professional help. The latter will ultimately impact the\ncost. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Lead Generation <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of lead generation is to identify the prospects that visit your website. Though Hotjar can give you the data on the customer browsing pattern, it will not give you the contact information about the same. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"color:#ff6900\" class=\"tadv-color\">Must Read:<\/span><\/strong> <a aria-label=\"Tips for Small Business Growth Strategies\u00a0\u00a0\u00a0 (opens in a new tab)\" href=\"https:\/\/www.only-b2b.com\/blog\/small-business-growth-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">Tips for Small Business Growth Strategies<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how\ndo you get some contact information to touch base with the customer at all?\nAfter all, it is not necessary that the prospect will come back to visit the\nwebsite again. Here is where lead generation tactics, employed on the website\nmatter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These\ncould be CTAs, information forms asking for emails or subscription. Any\ninformation like a phone number or a valid email id is a window to generating\nleads, good for your marketing team to nurture enough for the sales team to\nfollow through.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Referral Business or Affiliated Marketing <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trending\nnow, affiliated marketing plays on the win-win psychology of their customers.\nThe organization wins in terms of gaining leads and the referring individuals\ngain in terms of offers, discount coupons or cashback. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is\nleverage on in a big way by payment gateways like Paytm, Google play, messaging\nplatforms like hike, etc. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Pay-Per-Click Ads <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pay-per-click\nads are one of the ways to enhance the growth of your online business. It is a\npaid form of advertising, with features like <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Setting customized\npricing; <\/li><li>Target keyword; and <\/li><li>Audience reach. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So how\ndoes pay per click help in boosting your online business growth? The answer\nlies in the diversion of the paid traffic to your website. Of course, you can\nchoose to show your PPC ads when and where you want to. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Social Proof<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This\nterm encompasses a deep-rooted psychological base. Take a while to ponder on\nthis. When you see an ad that states that more 94% of people in the world\nrecognize the Coca Cola ad, what does it tell you? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\nyou should be one of those counted because it would be embarrassing to not know\nwhat 94% of the world already knows. This is precisely the psychological plot\nhere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\nquoting statistics, marketers attempt to drive home one sole point: That as a\nprospect interested in the domain, you must not miss what others in the same\ndomain have gained from or you must be able to benefit from a service like the\nrest of the customers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging on factors that boost online business growth is an aspect that must be experimented on by the marketers to find out what works for them and what is worth investing in.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online business growth is the term that is used to talk about businesses that have an online presence or which are run solely on online platforms. Businesses, in general, are always driven by the fundamentals of a strong bottom line at the end of the year while progressing as an entity in a constant endeavor to growth avenues. The same holds true for any business that is online and its story of online business growth. So how do you go about boosting your online business growth? There are many ways to do this yet there are some ground realities that must be realized here. Here are a few facts about the online business growth: To a large extent, businesses bet on social media reach to out their targets audience; Is as pursued by the B2B segment as the B2C segment; and Websites are the only medium via which online business growth can be driven and measured. So here are the 10 tips that will help you boost your online business growth, reliably and conveniently. Let\u2019s take the first tip off the fact that social media is optimized in a big way by online businesses. 1. Social Media Optimization May it be a B2B business or a B2C business, social media platforms can boost of everyone being a part of the family. The most popular social media platforms, globally in general, are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Sinaweibo (Chinese) and tumblr to name a few. Must Read: 7 Tips to Design Your Business Growth Plan However, all these platforms do not necessarily cater to the same category of the target group, though at times demographics may overlap. For instance, a B2B service provider whose focus is on lead generation will target organizations and businesses in a serious professional tone. Hence they will focus on LinkedIn or Tumblr for its business. However, on the other hand, to reach out to prospective employees, who would be young people, the business will target platforms like Facebook and Instagram. Social media platform optimization to boost online business growth is, therefore, a customized strategy. Each of these platforms are leveraged on as per need. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2. The Right Platform For Your B2B Business Don\u2019t be surprised when B2B is mentioned in the context of platforms. Not every service or product needs the same platform to reach its target audience. The platforms here refers to website development platforms like WordPress, PHP or HTML. These platforms host websites for all kinds of business, from small to large in size. Each of these platforms vary in features and cost. 3. GA (Google Analytics) Optimized Data is God when it comes to planning and formulating strategies for your business. You are well aware of this fact. Hence data producing tools like Google analytics comes handy in boosting your online business growth, given the fact that GA is armed with many data-generating tools. For instance, Google analytics has features like: Traffic reporting; Keyword referrals; Third-party referrals; Conversion rate tracking; and Custom dashboards. One of the unique features of Google Analytics is that it is compatible with other software like Hotjar, which in turn is an authoritative tool that gives detailed information about customer behavior patterns while they browse a particular site. 4. Websites Designing Here it might be a good idea to understand a little bit about how the backend of a website works. This will help you to decide on what kind of design do you need for your website. Websites are created either with WordPress, HTML or PHP. The difference is the way designs are created. For instance, WordPress does not need any kind of coding at the back end for a website to be developed. However, HTML and PHP does. While a business can develop its website using Word press, developing the same using HTML or PHO will need professional help. The latter will ultimately impact the cost. 5. Lead Generation The aim of lead generation is to identify the prospects that visit your website. Though Hotjar can give you the data on the customer browsing pattern, it will not give you the contact information about the same. &nbsp; Must Read: Tips for Small Business Growth Strategies So how do you get some contact information to touch base with the customer at all? After all, it is not necessary that the prospect will come back to visit the website again. Here is where lead generation tactics, employed on the website matter. These could be CTAs, information forms asking for emails or subscription. Any information like a phone number or a valid email id is a window to generating leads, good for your marketing team to nurture enough for the sales team to follow through. 6. Referral Business or Affiliated Marketing Trending now, affiliated marketing plays on the win-win psychology of their customers. The organization wins in terms of gaining leads and the referring individuals gain in terms of offers, discount coupons or cashback. This is leverage on in a big way by payment gateways like Paytm, Google play, messaging platforms like hike, etc. 7. Pay-Per-Click Ads Pay-per-click ads are one of the ways to enhance the growth of your online business. It is a paid form of advertising, with features like Setting customized pricing; Target keyword; and Audience reach. So how does pay per click help in boosting your online business growth? The answer lies in the diversion of the paid traffic to your website. Of course, you can choose to show your PPC ads when and where you want to. 8. Social Proof This term encompasses a deep-rooted psychological base. Take a while to ponder on this. When you see an ad that states that more 94% of people in the world recognize the Coca Cola ad, what does it tell you? That you should be one of those counted because it would be embarrassing to not know what 94% of the world already knows. This is precisely the psychological plot here. By quoting statistics, marketers<\/p>\n","protected":false},"author":5,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[46,56,55,72],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","tag-business-growth","tag-business-growth-tips","tag-business-strategy","tag-small-business-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Tips To Boost Online Business Growth - Only-B2B<\/title>\n<meta name=\"description\" content=\"Online business growth is about a business with an online presence and the tactics that can help such businesses to grow by leaps and bounds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/online-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips To Boost Online Business Growth - 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