{"id":1653,"date":"2020-11-30T16:39:03","date_gmt":"2020-11-30T11:09:03","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=1653"},"modified":"2020-11-30T17:29:39","modified_gmt":"2020-11-30T11:59:39","slug":"content-marketing-sphere","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/content-marketing-sphere\/","title":{"rendered":"An Introduction To The Content Marketing Sphere"},"content":{"rendered":"\n<p>According to CMI, around&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/38-content-marketing-stats-that-every-marketer-needs-to-know\/#:~:text=1.,dramatic%20results%20for%20your%20business.\" target=\"_blank\" rel=\"noreferrer noopener\">42% of the B2B marketers<\/a>&nbsp;think content&nbsp;<\/p>\n\n\n\n<p>marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR.&nbsp;<\/p>\n\n\n\n<p>Hence the phrase \u2018Content is the king\u2019 flaunts itself in its way.<\/p>\n\n\n\n<p>Before diving deep into <a href=\"https:\/\/www.only-b2b.com\/blog\/content-marketing-strategy\/\">content marketing and content strategy<\/a>, let\u2019s know about <a href=\"https:\/\/www.only-b2b.com\/blog\/demand-generation-and-inbound-marketing-the-new-couple-in-town\/\">inbound and outbound marketing<\/a>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is outbound Marketing?\u00a0<\/h2>\n\n\n\n<p>When a company initiates conversation and reaches the audience this type of marketing is known as outbound marketing. This is a conventional method of seeking the customers or say potential leads by randomly shooting the content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the examples of Outbound Marketing?\u00a0<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.only-b2b.com\/blog\/generate-sales-leads\/\">Cold calling\u00a0<\/a><\/li><li>Seminars\u00a0<\/li><li>Ad flyers<\/li><li>Commercials\u00a0<\/li><li>Media buys\u00a0<\/li><li><a href=\"https:\/\/www.only-b2b.com\/blog\/quickly-build-email-marketing-lists\/\">Emails<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"335\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-inbound-vs-outbound-marketing.jpg\" alt=\"An Introduction To The Content Marketing Sphere - inbound vs outbound marketing\" class=\"wp-image-1657\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-inbound-vs-outbound-marketing.jpg 800w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-inbound-vs-outbound-marketing-300x126.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-inbound-vs-outbound-marketing-150x63.jpg 150w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-inbound-vs-outbound-marketing-768x322.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Inbound Vs Outbound Marketing<\/figcaption><\/figure><\/div>\n\n\n\n<p>Image Source: <a href=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/outbound-marketing.png?SxvX_Tl51f.bqw_fC4yqii_P2ritPetO&amp;itok=XqwYBkXI\">WordStream<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Inbound Marketing?\u00a0<\/h2>\n\n\n\n<p>Inbound marketing is when you shoot the content to the interested audience, or to a person who is searching for a similar product or services. Digital marketing has introduced a brand-new face of inbound marketing.&nbsp;<\/p>\n\n\n\n<p><strong>What are the examples of Outbound marketing?&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Well Crafted Blogs&nbsp;&nbsp;<\/li><li><strong>Content Marketing&nbsp;<\/strong>Paid search marketing&nbsp;<\/li><li>Email marketing&nbsp;<\/li><\/ul>\n\n\n\n<p>And I might have missed mentioning more examples.\u00a0 So, have you pointed out some points which are common in both inbound and outbound marketing? Yes!\u00a0<strong>\u2018The tricky play of content\u2019\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Content Marketing?\u00a0<\/h2>\n\n\n\n<p>Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. Content marketing boosts brand awareness, sales, loyalty, and interactions.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Content Marketing is Important?<\/h2>\n\n\n\n<p>Content marketing can also support your business with the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Edify your <a href=\"https:\/\/www.only-b2b.com\/blog\/popular-industry-trends-to-generate-quality-leads\/\">leads and prospects<\/a> about your products and services.\u00a0<\/li><li>Enhance conversions rates\u00a0<\/li><li>Establishes strong relationships between your customers and business.\u00a0<\/li><li>You can highlight how your products and services will resolve the challenges<\/li><li>Content marketing will help you create a sense of brand community.<\/li><\/ul>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>The Story of SAP: &#8211; How SAP generated over 1,000 leads and 7X ROI<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"540\" height=\"329\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-.jpg\" alt=\"An Introduction To The Content Marketing Sphere \" class=\"wp-image-1658\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-.jpg 540w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere--300x183.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere--150x91.jpg 150w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n\n\n\n<p>Image Source: <a href=\"https:\/\/www.native.ai\/hubfs\/Imported_Blog_Media\/tumblr_inline_o6076uWcmL1sixms1_540.png\">Native<\/a><\/p>\n\n\n\n<p>That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP\u2019s customers were missing.\u00a0<\/p>\n\n\n\n<p>Bill realized that SAP is losing <a href=\"https:\/\/www.only-b2b.com\/blog\/engagement-with-email-personalization\/\">customer engagement<\/a> and yes! Revenue. Soon Bill established a\u00a0<strong>content marketing and Content strategy department<\/strong>, with the challenge of re-sculpting the brand image.\u00a0<\/p>\n\n\n\n<p>He wanted to change the way SAP (as a brand) speaks to its digital audience and started a journey that focused more on the customer-centric approach instead of the product-centric approach.\u00a0<\/p>\n\n\n\n<p>To achieve this, SAP launched its first content marketing site- SAP Business Innovation(now it is <a href=\"https:\/\/www.digitalistmag.com\/\">Digitalist Magazine<\/a>) , the motto of this site was to engage the first stage or premature period prospects via quality content.&nbsp;<\/p>\n\n\n\n<p>After a deep investigation on the web searches, it came to the notice that there was no content to the topics like \u2018Big Data\u2019 or the non-product searches. This was the time when SAP realized that it was failing to capture these potential customers. And here the business case is proven.\u00a0<\/p>\n\n\n\n<p>And after publishing more than 1000s of blogs and articles it not only saved the budget of advertising but also generated over 1000 leads which were equal to $750,000 in revenue and 7X ROI.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">HUBSPOT \u2013 THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT\u00a0<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot-1024x430.png\" alt=\"An Introduction To The Content Marketing Sphere \" class=\"wp-image-1656\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot-1024x430.png 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot-300x126.png 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot-150x63.png 150w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot-768x323.png 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot-1536x645.png 1536w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/11\/content-marketing-sphere-hubspot.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Hubspot<\/figcaption><\/figure><\/div>\n\n\n\n<p>Image Source: <a href=\"https:\/\/devrix.com\/wp-content\/uploads\/2018\/09\/How-Can-Your-Business-Learn-from-Inbound-Marketing-Tool-like-HubSpot@2x.png\">Devrix<\/a><\/p>\n\n\n\n<p>HubSpot is the major player in tackling content marketing. It adopted content marketing way before when many companies were not even aware of doing something like this. <a href=\"https:\/\/academy.hubspot.com\/courses\/content-marketing\">HubSpot<\/a> has built a spectacular customer journey that provokes prospect to reach the point of purchase.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>The takeaway points from HubSpot, that I was able to figure out was,&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Always have a plan to attract or pull the prospects through the content.\u00a0<\/li><li>Do not let your traffic leave the website without providing the email Id.<\/li><li>CTA at the bottom helps a lot.<\/li><li>Try implementing plugins and tools that will help to pull the audience.\u00a0<\/li><\/ul>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>READ MORE \u2013 \u00a0<\/strong><a href=\"https:\/\/www.only-b2b.com\/blog\/grow-your-business-in-the-digital-space-with-content-marketing-services\/\"><strong>Grow Your Business in the Digital Space with Content Marketing Services<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Summary<\/h4>\n\n\n\n<p>Content marketing is certainly a very great sphere to generate leads, though it is a long-term process but will provide a great result once picked at a great pace.&nbsp;<\/p>\n\n\n\n<p>Many companies are curbing the budget of advertising and investing a spared budget to content marketing and content strategy building.&nbsp;<\/p>\n\n\n\n<p>Content marketing if done correctly will generate impeccable revenue along with great bunches of leads and can multiply the ROI.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to CMI, around&nbsp;42% of the B2B marketers&nbsp;think content&nbsp; marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR.&nbsp; Hence the phrase \u2018Content is the king\u2019 flaunts itself in its way. Before diving deep into content marketing and content strategy, let\u2019s know about inbound and outbound marketing.\u00a0 What is outbound Marketing?\u00a0 When a company initiates conversation and reaches the audience this type of marketing is known as outbound marketing. This is a conventional method of seeking the customers or say potential leads by randomly shooting the content. What are the examples of Outbound Marketing?\u00a0 Cold calling\u00a0 Seminars\u00a0 Ad flyers Commercials\u00a0 Media buys\u00a0 Emails Image Source: WordStream What is Inbound Marketing?\u00a0 Inbound marketing is when you shoot the content to the interested audience, or to a person who is searching for a similar product or services. Digital marketing has introduced a brand-new face of inbound marketing.&nbsp; What are the examples of Outbound marketing?&nbsp; Well Crafted Blogs&nbsp;&nbsp; Content Marketing&nbsp;Paid search marketing&nbsp; Email marketing&nbsp; And I might have missed mentioning more examples.\u00a0 So, have you pointed out some points which are common in both inbound and outbound marketing? Yes!\u00a0\u2018The tricky play of content\u2019\u00a0 What is Content Marketing?\u00a0 Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. Content marketing boosts brand awareness, sales, loyalty, and interactions.\u00a0 Why Content Marketing is Important? Content marketing can also support your business with the following: Edify your leads and prospects about your products and services.\u00a0 Enhance conversions rates\u00a0 Establishes strong relationships between your customers and business.\u00a0 You can highlight how your products and services will resolve the challenges Content marketing will help you create a sense of brand community. The Story of SAP: &#8211; How SAP generated over 1,000 leads and 7X ROI Image Source: Native That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP\u2019s customers were missing.\u00a0 Bill realized that SAP is losing customer engagement and yes! Revenue. Soon Bill established a\u00a0content marketing and Content strategy department, with the challenge of re-sculpting the brand image.\u00a0 He wanted to change the way SAP (as a brand) speaks to its digital audience and started a journey that focused more on the customer-centric approach instead of the product-centric approach.\u00a0 To achieve this, SAP launched its first content marketing site- SAP Business Innovation(now it is Digitalist Magazine) , the motto of this site was to engage the first stage or premature period prospects via quality content.&nbsp; After a deep investigation on the web searches, it came to the notice that there was no content to the topics like \u2018Big Data\u2019 or the non-product searches. This was the time when SAP realized that it was failing to capture these potential customers. And here the business case is proven.\u00a0 And after publishing more than 1000s of blogs and articles it not only saved the budget of advertising but also generated over 1000 leads which were equal to $750,000 in revenue and 7X ROI.\u00a0 HUBSPOT \u2013 THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT\u00a0 Image Source: Devrix HubSpot is the major player in tackling content marketing. It adopted content marketing way before when many companies were not even aware of doing something like this. HubSpot has built a spectacular customer journey that provokes prospect to reach the point of purchase.\u00a0\u00a0 The takeaway points from HubSpot, that I was able to figure out was,&nbsp; Always have a plan to attract or pull the prospects through the content.\u00a0 Do not let your traffic leave the website without providing the email Id. CTA at the bottom helps a lot. Try implementing plugins and tools that will help to pull the audience.\u00a0 READ MORE \u2013 \u00a0Grow Your Business in the Digital Space with Content Marketing Services Summary Content marketing is certainly a very great sphere to generate leads, though it is a long-term process but will provide a great result once picked at a great pace.&nbsp; Many companies are curbing the budget of advertising and investing a spared budget to content marketing and content strategy building.&nbsp; Content marketing if done correctly will generate impeccable revenue along with great bunches of leads and can multiply the ROI.&nbsp;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":1659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[251,252],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing-sphere","tag-introduction-to-content-marketing-sphere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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