{"id":1649,"date":"2018-01-12T13:50:00","date_gmt":"2018-01-12T08:20:00","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=1649"},"modified":"2023-07-10T18:05:15","modified_gmt":"2023-07-10T12:35:15","slug":"social-media-nightmares","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/social-media-nightmares\/","title":{"rendered":"Social Media Nightmares: How Social Media Marketer Can Avoid Mistakes"},"content":{"rendered":"\n

Happy (and scary!) Halloween, friends.<\/h2>\n\n\n\n

We all love Halloween. Some of us go a step forward and create decors and costumes to create terror in the neighborhood. But, sometimes brands have involuntarily created their own season of Halloween on social media platforms. Especially, Twitter. This Halloween, we have rounded up with some of the social media nightmares for 2017. We know that if you aren\u2019t using\u00a0social media marketing\u00a0to promote yourself, you are lagging behind in the race. But if you make a mistake, it is bound to become a social media nightmare.<\/p>\n\n\n\n

Must Read: <\/span><\/strong>How the lead generation strategies in USA market differ from the rest of the world<\/span><\/a><\/p>\n\n\n\n

Social media mistakes that you must avoid at all costs when it comes to branding<\/h2>\n\n\n\n

Let\u2019s us all learn our lessons from these brands and make the best out of the campaigns.<\/p>\n\n\n\n

Social Media Nightmares #1: COCA-COLA<\/h3>\n\n\n\n

We know, the creative seems harmless. But, it created an outrage in TWO countries. All Coca-Cola wanted to do was wish happy new year<\/em> and ended up featuring a snow-clad map of Russia without Crimea. If you thought that was the only oops<\/em><\/strong> moment, you are wrong! Russia was upset over it but when\u00a0Coca-Cola\u00a0decides to replace the map with the one having Crimea in it, Ukraine was agitated.\u00a0Finally, Coca-Cola had to withdraw the ad apologizing for it.\u00a0Social Media Lesson<\/strong>: Do the required research before any campaign goes live.<\/p>\n\n\n\n

Must Read: <\/span><\/strong>Powerful B2B LinkedIn Marketing Strategies<\/span><\/a><\/p>\n\n\n\n

Social Media Nightmares #2: SEOUL SECRET<\/h3>\n\n\n\n

This beauty brand launched a campaign named white makes you win<\/em><\/strong> (yes, that\u2019s right!) to promote their skin lightening product line. Seoul Secret tweeted a video wherein the actress and singer Chris Horwang talks about how white skin\u009d helped her in being successful. We all know how well the ad did.  Social Media Lesson<\/strong>: Always re-check your campaign for factual inaccuracies, hidden implications, typos etc.<\/p>\n\n\n\n

Social Media Nightmares #3: Scroll Droll – Myntra<\/h3>\n\n\n\n

The creative spell took a wrong turn when ScrollDroll decided to feature Myntra in a Janmashtami ad. Religion is an extremely sensitive topic in India and ScrollDroll took the risk to use the most sensitive episode from Mahabharata to sell sarees.  At the end, it was cleared that Myntra had no association with it but the content created a negative sentiment. Social Media Lesson<\/strong>: It is a risk to meddle with people\u2019s belief, customs, and tradition.<\/p>\n\n\n\n

Social Media Nightmares #4: Miracle Mattress<\/h3>\n\n\n\n

Holidays can make for an interesting campaign theme, but tragedies like 9\/11 cannot (and should not!) be seen as an opportunity to sell. However, Miracle Mattress did exactly that. The campaign video showed an employee screaming and falling backward on stacked mattresses which were meant to show the fall of the twin towers. The store manager then shows up and says we\u2019ll never forget<\/em> It is no surprise that it sparked endless outrage and Miracle Mattress had to remove the ad apologizing for encashing on the tragic loss. Social Media Lesson<\/strong>: As a business, you should never use tragedies to promote your brand. Remember, you should not try to profit from anyone else\u2019s loss. We know Halloween is around the corner, but let\u2019s ensure we don\u2019t have to do any such social media blunders to make our holiday season SCARY. And if you still end up making a mistake: admit it. The brands who realize their mistake and humbly admit it recover quickly. Do you know of any such social media nightmares? Comment below and share it with us.<\/p>\n\n\n\n

Must Read: <\/span><\/strong>Why You Should Be Using Social Media Customer Service<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Happy (and scary!) Halloween, friends. We all love Halloween. Some of us go a step forward and create decors and costumes to create terror in the neighborhood. But, sometimes brands have involuntarily created their own season of Halloween on social media platforms. Especially, Twitter. This Halloween, we have rounded up with some of the social media nightmares for 2017. We know that if you aren\u2019t using\u00a0social media marketing\u00a0to promote yourself, you are lagging behind in the race. But if you make a mistake, it is bound to become a social media nightmare. Must Read: How the lead generation strategies in USA market differ from the rest of the world Social media mistakes that you must avoid at all costs when it comes to branding Let\u2019s us all learn our lessons from these brands and make the best out of the campaigns. Social Media Nightmares #1: COCA-COLA We know, the creative seems harmless. But, it created an outrage in TWO countries. All Coca-Cola wanted to do was wish happy new year and ended up featuring a snow-clad map of Russia without Crimea. If you thought that was the only oops moment, you are wrong! Russia was upset over it but when\u00a0Coca-Cola\u00a0decides to replace the map with the one having Crimea in it, Ukraine was agitated.\u00a0Finally, Coca-Cola had to withdraw the ad apologizing for it.\u00a0Social Media Lesson: Do the required research before any campaign goes live. Must Read: Powerful B2B LinkedIn Marketing Strategies Social Media Nightmares #2: SEOUL SECRET This beauty brand launched a campaign named white makes you win (yes, that\u2019s right!) to promote their skin lightening product line. Seoul Secret tweeted a video wherein the actress and singer Chris Horwang talks about how white skin\u009d helped her in being successful. We all know how well the ad did.  Social Media Lesson: Always re-check your campaign for factual inaccuracies, hidden implications, typos etc. Social Media Nightmares #3: Scroll Droll – Myntra The creative spell took a wrong turn when ScrollDroll decided to feature Myntra in a Janmashtami ad. Religion is an extremely sensitive topic in India and ScrollDroll took the risk to use the most sensitive episode from Mahabharata to sell sarees.  At the end, it was cleared that Myntra had no association with it but the content created a negative sentiment. Social Media Lesson: It is a risk to meddle with people\u2019s belief, customs, and tradition. Social Media Nightmares #4: Miracle Mattress Holidays can make for an interesting campaign theme, but tragedies like 9\/11 cannot (and should not!) be seen as an opportunity to sell. However, Miracle Mattress did exactly that. The campaign video showed an employee screaming and falling backward on stacked mattresses which were meant to show the fall of the twin towers. The store manager then shows up and says we\u2019ll never forget It is no surprise that it sparked endless outrage and Miracle Mattress had to remove the ad apologizing for encashing on the tragic loss. Social Media Lesson: As a business, you should never use tragedies to promote your brand. Remember, you should not try to profit from anyone else\u2019s loss. We know Halloween is around the corner, but let\u2019s ensure we don\u2019t have to do any such social media blunders to make our holiday season SCARY. And if you still end up making a mistake: admit it. The brands who realize their mistake and humbly admit it recover quickly. Do you know of any such social media nightmares? Comment below and share it with us. Must Read: Why You Should Be Using Social Media Customer Service<\/p>\n","protected":false},"author":5,"featured_media":1650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[194],"tags":[94],"class_list":["post-1649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media-nightmares"],"yoast_head":"\nSocial Media Nightmares: How Social Media Marketer Can Avoid Mistakes - Only-B2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/social-media-nightmares\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Nightmares: How Social Media Marketer Can Avoid Mistakes - Only-B2B\" \/>\n<meta property=\"og:description\" content=\"Happy (and scary!) Halloween, friends. We all love Halloween. Some of us go a step forward and create decors and costumes to create terror in the neighborhood. But, sometimes brands have involuntarily created their own season of Halloween on social media platforms. Especially, Twitter. This Halloween, we have rounded up with some of the social media nightmares for 2017. We know that if you aren\u2019t using\u00a0social media marketing\u00a0to promote yourself, you are lagging behind in the race. But if you make a mistake, it is bound to become a social media nightmare. Must Read: How the lead generation strategies in USA market differ from the rest of the world Social media mistakes that you must avoid at all costs when it comes to branding Let\u2019s us all learn our lessons from these brands and make the best out of the campaigns. Social Media Nightmares #1: COCA-COLA We know, the creative seems harmless. But, it created an outrage in TWO countries. All Coca-Cola wanted to do was wish happy new year and ended up featuring a snow-clad map of Russia without Crimea. If you thought that was the only oops moment, you are wrong! Russia was upset over it but when\u00a0Coca-Cola\u00a0decides to replace the map with the one having Crimea in it, Ukraine was agitated.\u00a0Finally, Coca-Cola had to withdraw the ad apologizing for it.\u00a0Social Media Lesson: Do the required research before any campaign goes live. Must Read: Powerful B2B LinkedIn Marketing Strategies Social Media Nightmares #2: SEOUL SECRET This beauty brand launched a campaign named white makes you win (yes, that\u2019s right!) to promote their skin lightening product line. Seoul Secret tweeted a video wherein the actress and singer Chris Horwang talks about how white skin\u009d helped her in being successful. We all know how well the ad did.  Social Media Lesson: Always re-check your campaign for factual inaccuracies, hidden implications, typos etc. Social Media Nightmares #3: Scroll Droll – Myntra The creative spell took a wrong turn when ScrollDroll decided to feature Myntra in a Janmashtami ad. Religion is an extremely sensitive topic in India and ScrollDroll took the risk to use the most sensitive episode from Mahabharata to sell sarees.  At the end, it was cleared that Myntra had no association with it but the content created a negative sentiment. Social Media Lesson: It is a risk to meddle with people\u2019s belief, customs, and tradition. Social Media Nightmares #4: Miracle Mattress Holidays can make for an interesting campaign theme, but tragedies like 9\/11 cannot (and should not!) be seen as an opportunity to sell. However, Miracle Mattress did exactly that. The campaign video showed an employee screaming and falling backward on stacked mattresses which were meant to show the fall of the twin towers. The store manager then shows up and says we\u2019ll never forget It is no surprise that it sparked endless outrage and Miracle Mattress had to remove the ad apologizing for encashing on the tragic loss. Social Media Lesson: As a business, you should never use tragedies to promote your brand. Remember, you should not try to profit from anyone else\u2019s loss. We know Halloween is around the corner, but let\u2019s ensure we don\u2019t have to do any such social media blunders to make our holiday season SCARY. And if you still end up making a mistake: admit it. The brands who realize their mistake and humbly admit it recover quickly. Do you know of any such social media nightmares? Comment below and share it with us. 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Halloween, friends. We all love Halloween. Some of us go a step forward and create decors and costumes to create terror in the neighborhood. But, sometimes brands have involuntarily created their own season of Halloween on social media platforms. Especially, Twitter. This Halloween, we have rounded up with some of the social media nightmares for 2017. We know that if you aren\u2019t using\u00a0social media marketing\u00a0to promote yourself, you are lagging behind in the race. But if you make a mistake, it is bound to become a social media nightmare. Must Read: How the lead generation strategies in USA market differ from the rest of the world Social media mistakes that you must avoid at all costs when it comes to branding Let\u2019s us all learn our lessons from these brands and make the best out of the campaigns. Social Media Nightmares #1: COCA-COLA We know, the creative seems harmless. But, it created an outrage in TWO countries. All Coca-Cola wanted to do was wish happy new year and ended up featuring a snow-clad map of Russia without Crimea. If you thought that was the only oops moment, you are wrong! Russia was upset over it but when\u00a0Coca-Cola\u00a0decides to replace the map with the one having Crimea in it, Ukraine was agitated.\u00a0Finally, Coca-Cola had to withdraw the ad apologizing for it.\u00a0Social Media Lesson: Do the required research before any campaign goes live. Must Read: Powerful B2B LinkedIn Marketing Strategies Social Media Nightmares #2: SEOUL SECRET This beauty brand launched a campaign named white makes you win (yes, that\u2019s right!) to promote their skin lightening product line. Seoul Secret tweeted a video wherein the actress and singer Chris Horwang talks about how white skin\u009d helped her in being successful. We all know how well the ad did.  Social Media Lesson: Always re-check your campaign for factual inaccuracies, hidden implications, typos etc. Social Media Nightmares #3: Scroll Droll – Myntra The creative spell took a wrong turn when ScrollDroll decided to feature Myntra in a Janmashtami ad. Religion is an extremely sensitive topic in India and ScrollDroll took the risk to use the most sensitive episode from Mahabharata to sell sarees.  At the end, it was cleared that Myntra had no association with it but the content created a negative sentiment. Social Media Lesson: It is a risk to meddle with people\u2019s belief, customs, and tradition. Social Media Nightmares #4: Miracle Mattress Holidays can make for an interesting campaign theme, but tragedies like 9\/11 cannot (and should not!) be seen as an opportunity to sell. However, Miracle Mattress did exactly that. The campaign video showed an employee screaming and falling backward on stacked mattresses which were meant to show the fall of the twin towers. The store manager then shows up and says we\u2019ll never forget It is no surprise that it sparked endless outrage and Miracle Mattress had to remove the ad apologizing for encashing on the tragic loss. Social Media Lesson: As a business, you should never use tragedies to promote your brand. Remember, you should not try to profit from anyone else\u2019s loss. We know Halloween is around the corner, but let\u2019s ensure we don\u2019t have to do any such social media blunders to make our holiday season SCARY. And if you still end up making a mistake: admit it. The brands who realize their mistake and humbly admit it recover quickly. Do you know of any such social media nightmares? Comment below and share it with us. 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