{"id":1439,"date":"2020-08-25T14:47:06","date_gmt":"2020-08-25T09:17:06","guid":{"rendered":"https:\/\/www.only-b2b.com\/blog\/?p=1439"},"modified":"2024-09-10T19:34:33","modified_gmt":"2024-09-10T14:04:33","slug":"abm-important-aspect-of-demand-generation-channel","status":"publish","type":"post","link":"https:\/\/www.only-b2b.com\/blog\/abm-important-aspect-of-demand-generation-channel\/","title":{"rendered":"Account Based Marketing &#8211; An Important Aspect Of Demand Generation Channel"},"content":{"rendered":"\n<p>B2B industry very well know the&nbsp;<a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">account based marketing (ABM)<\/span>&nbsp;<span style=\"color:#ff6900\" class=\"tadv-color\">concept and tactics<\/span><\/a>. ABM is no longer an untouched notion for B2B companies.&nbsp;It\u2019s efficacy as a marketing strategy has observed it&nbsp;gain&nbsp;traction among businesses in recent times, and managed Demand generation companies very efficiently.&nbsp;<\/p>\n\n\n\n<p>Today, in this post we will share how ABM proves an important concept for demand generation funnel. But first, let\u2019s understand the concept of demand generation.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>Must Read:<\/strong> <\/mark><a href=\"https:\/\/www.only-b2b.com\/blog\/b2b-demand-generation-strategies-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">B2B Demand Generation Strategies<\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"> <\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Demand Generation?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/7.jpg\" alt=\"ACCOUNT BASED MARKETING - AN IMPORTANT ASPECT OF DEMAND GENERATION CHANNEL\" class=\"wp-image-1443\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/7.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/7-300x98.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/7-150x49.jpg 150w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/7-768x251.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Demand Generation<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demand Generation is a detailed approach to the sales and marketing program that&nbsp;is fabricated&nbsp;to develop interest, indulgence in the services or products which B2B companies sell.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demand Generation also trigger nurturing the prospects to become customers and continuing them for the&nbsp;long term.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We can consider&nbsp;<a href=\"https:\/\/www.only-b2b.com\/blog\/top-6-demand-generation-strategies-which-work\/\"><span style=\"color:#ff6900\" class=\"tadv-color\">Demand Generation<\/span><\/a>&nbsp;conduit as a tool to measure the effectiveness and impact of the demand creation process.<\/li>\n<\/ul>\n\n\n\n<p>The Companies who approach account based marketing strategy lean towards smaller audience, that says, accounts&nbsp;are opted based&nbsp;on the data. The ABM approach motivates companies to eye on the most promising customers.<\/p>\n\n\n\n<p>To&nbsp;obtain&nbsp;the list of the ideal customers, who are valuable to the company, we need precise data. Companies should invest more time in researching and getting the insights first.<\/p>\n\n\n\n<p>The researched data will&nbsp;provide&nbsp;the clear picture about the preferences, attitudes and customer behavior. These points are very useful in demand generation.&nbsp;Accurate data does&nbsp;half of the work.<\/p>\n\n\n\n<p>It is the prime thing one must focus upon. After the&nbsp;accurate&nbsp;data and analyzing the customer behavior now is the time to choose the audience and target them with next step.<\/p>\n\n\n\n<p><span class=\"tadv-color\" style=\"color:#ff6900\"><strong>Must Read<\/strong>:<\/span> <a href=\"https:\/\/www.only-b2b.com\/blog\/best-account-based-marketing-tactics-in-2023\/\"><span class=\"tadv-color\" style=\"color:#ff6900\">Best Account Based Marketing Tactics<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-luminous-vivid-orange-color has-text-color\">REASONS ABM PROVES TO BE AN IMPORTANT CONCEPT FOR DEMAND GENERATION CONDUIT<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. ABM HELPS IN PERSONALIZATION<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"920\" height=\"400\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/4-3.jpg\" alt=\"ACCOUNT BASED MARKETING - AN IMPORTANT ASPECT OF DEMAND GENERATION CHANNEL\" class=\"wp-image-1444\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/4-3.jpg 920w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/4-3-300x130.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/4-3-150x65.jpg 150w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/4-3-768x334.jpg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-element-caption\">Personalization<\/figcaption><\/figure>\n\n\n\n<p>Once you have the accounts ready distinguished after the researched database, Its time for personalization of the accounts. ABM powered by AI can help understand the customer across every funnel of demand generation.<\/p>\n\n\n\n<p>Unfortunately, many companies find it difficult to personalize account engagement. But, ABM can help. When your customer data is first structured in a customer relationship management tool (CRM), ABM when supported by artificial intelligence (AI) can use predictive analytics to recognize highly engaged <a href=\"https:\/\/www.only-b2b.com\/blog\/why-quality-leads-vital-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"tadv-color\" style=\"color:#ff6900\">quality leads<\/span><\/a>. ABM incorporated with AI can help to recognize and map the targeted accounts, new leads and engage them in every step of a funnel.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Must Read: <\/mark><\/strong><a href=\"https:\/\/www.only-b2b.com\/blog\/types-of-account-based-marketing\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Different types of Account Based Marketing<\/mark><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. ABM IMPROVES CROSS-TEAM ALIGNMENT<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/1-4-1-1024x430.jpg\" alt=\"ACCOUNT BASED MARKETING - AN IMPORTANT ASPECT OF DEMAND GENERATION CHANNEL\" class=\"wp-image-1441\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/1-4-1-1024x430.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/1-4-1-300x126.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/1-4-1-150x63.jpg 150w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/1-4-1-768x322.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/1-4-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Team Alignment<\/figcaption><\/figure>\n\n\n\n<p>Marketing, sales, and service teams often work in silos and these departments do not share any coalesce approach towards account data. And the difficulty increases for demand generation teams to take benefits of planed&nbsp;data to&nbsp;achieve&nbsp;the expectations of new and existing customers.<\/p>\n\n\n\n<p>ABM resolves this problem as well. With the coalesce data and team approach, AI-powered ABM can help all department line up to deliver continuous and smooth customer engagements. Everyone has complete access to every account data and can&nbsp;observe&nbsp;the engagement tendency to&nbsp;identify&nbsp;the campaigns and content that relate with various accounts.<\/p>\n\n\n\n<p>Teams can&nbsp;utilize&nbsp;those insights to nurture campaigns. ABM provides unified marketing, sales and service team also, offers them to make most of it. ABM&nbsp;proffer&nbsp;better engagement of the customers in every demand generation funnel. Read this insightful article about <a href=\"https:\/\/www.only-b2b.com\/blog\/types-of-account-based-marketing\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Account Based Marketing Framework<\/mark><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. ABM PROVIDES ROI CLARITY<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/3-3-1-1024x513.jpg\" alt=\"ACCOUNT BASED MARKETING - AN IMPORTANT ASPECT OF DEMAND GENERATION CHANNEL\" class=\"wp-image-1442\" srcset=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/3-3-1-1024x513.jpg 1024w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/3-3-1-300x150.jpg 300w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/3-3-1-150x75.jpg 150w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/3-3-1-768x385.jpg 768w, https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/3-3-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">ROI<\/figcaption><\/figure>\n\n\n\n<p>Revenue and retention are the best way to calculate marketing ROI, every Demand generation managers knows this. The metrics for the success of marketing team is <a href=\"https:\/\/www.only-b2b.com\/marketing-qualified-leads.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff6900\" class=\"tadv-color\">Marketing qualified leads(MQL)<\/span><\/a> but ABM transforms this to new.<\/p>\n\n\n\n<p>Through ABM, you can&nbsp;obtain&nbsp;a clear picture of the targeted audience and buyers persona. The demand generation manager can analyze and understand high-value target accounts and can&nbsp;determine&nbsp;a clear picture of marketing ROI.<\/p>\n\n\n\n<p>With AI-powered&nbsp;insight&nbsp;a company can&nbsp;achieve&nbsp;the targets, analyze them with more accuracy and can&nbsp;implement&nbsp;the plan&nbsp;accordingly. The demand generation managers can adjust the KPI\u2019s and optimize the marketing strategy based upon the insights delivered by ABM. This&nbsp;channelizes&nbsp;and eases the demand generation funnel more appropriately.<\/p>\n\n\n\n<p><span class=\"tadv-color\" style=\"color:#ff6900\"><strong>Read Next<\/strong>\u00a0&#8211;<\/span>\u00a0<a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-future\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"tadv-color\" style=\"color:#ff6900\">The Future Phase Of Account\u00a0Based\u00a0Marketing (ABM)<\/span><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Final Word<\/h4>\n\n\n\n<p>ABM is a certainly a smartest marketing strategy, but it works only if company puts the necessary effort. As seen <a href=\"https:\/\/www.only-b2b.com\/account-based-marketing.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"tadv-color\" style=\"color:#ff6900\">account based marketing<\/span><\/a> works wonders in demand generation process, the strategies if followed smartly can lead to personalization, team alignment and clear ROI, these three terms together form a strong pillar for the demand generation conduit. Explore this article about <a href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-platforms\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Account Based Marketing Platforms<\/mark><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B industry very well know the&nbsp;account based marketing (ABM)&nbsp;concept and tactics. ABM is no longer an untouched notion for B2B companies.&nbsp;It\u2019s efficacy as a marketing strategy has observed it&nbsp;gain&nbsp;traction among businesses in recent times, and managed Demand generation companies very efficiently.&nbsp; Today, in this post we will share how ABM proves an important concept for demand generation funnel. But first, let\u2019s understand the concept of demand generation. Must Read: B2B Demand Generation Strategies What is Demand Generation? The Companies who approach account based marketing strategy lean towards smaller audience, that says, accounts&nbsp;are opted based&nbsp;on the data. The ABM approach motivates companies to eye on the most promising customers. To&nbsp;obtain&nbsp;the list of the ideal customers, who are valuable to the company, we need precise data. Companies should invest more time in researching and getting the insights first. The researched data will&nbsp;provide&nbsp;the clear picture about the preferences, attitudes and customer behavior. These points are very useful in demand generation.&nbsp;Accurate data does&nbsp;half of the work. It is the prime thing one must focus upon. After the&nbsp;accurate&nbsp;data and analyzing the customer behavior now is the time to choose the audience and target them with next step. Must Read: Best Account Based Marketing Tactics REASONS ABM PROVES TO BE AN IMPORTANT CONCEPT FOR DEMAND GENERATION CONDUIT 1. ABM HELPS IN PERSONALIZATION Once you have the accounts ready distinguished after the researched database, Its time for personalization of the accounts. ABM powered by AI can help understand the customer across every funnel of demand generation. Unfortunately, many companies find it difficult to personalize account engagement. But, ABM can help. When your customer data is first structured in a customer relationship management tool (CRM), ABM when supported by artificial intelligence (AI) can use predictive analytics to recognize highly engaged quality leads. ABM incorporated with AI can help to recognize and map the targeted accounts, new leads and engage them in every step of a funnel. Must Read: Different types of Account Based Marketing 2. ABM IMPROVES CROSS-TEAM ALIGNMENT Marketing, sales, and service teams often work in silos and these departments do not share any coalesce approach towards account data. And the difficulty increases for demand generation teams to take benefits of planed&nbsp;data to&nbsp;achieve&nbsp;the expectations of new and existing customers. ABM resolves this problem as well. With the coalesce data and team approach, AI-powered ABM can help all department line up to deliver continuous and smooth customer engagements. Everyone has complete access to every account data and can&nbsp;observe&nbsp;the engagement tendency to&nbsp;identify&nbsp;the campaigns and content that relate with various accounts. Teams can&nbsp;utilize&nbsp;those insights to nurture campaigns. ABM provides unified marketing, sales and service team also, offers them to make most of it. ABM&nbsp;proffer&nbsp;better engagement of the customers in every demand generation funnel. Read this insightful article about Account Based Marketing Framework. 3. ABM PROVIDES ROI CLARITY Revenue and retention are the best way to calculate marketing ROI, every Demand generation managers knows this. The metrics for the success of marketing team is Marketing qualified leads(MQL) but ABM transforms this to new. Through ABM, you can&nbsp;obtain&nbsp;a clear picture of the targeted audience and buyers persona. The demand generation manager can analyze and understand high-value target accounts and can&nbsp;determine&nbsp;a clear picture of marketing ROI. With AI-powered&nbsp;insight&nbsp;a company can&nbsp;achieve&nbsp;the targets, analyze them with more accuracy and can&nbsp;implement&nbsp;the plan&nbsp;accordingly. The demand generation managers can adjust the KPI\u2019s and optimize the marketing strategy based upon the insights delivered by ABM. This&nbsp;channelizes&nbsp;and eases the demand generation funnel more appropriately. Read Next\u00a0&#8211;\u00a0The Future Phase Of Account\u00a0Based\u00a0Marketing (ABM) Final Word ABM is a certainly a smartest marketing strategy, but it works only if company puts the necessary effort. As seen account based marketing works wonders in demand generation process, the strategies if followed smartly can lead to personalization, team alignment and clear ROI, these three terms together form a strong pillar for the demand generation conduit. Explore this article about Account Based Marketing Platforms.<\/p>\n","protected":false},"author":2,"featured_media":1525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,47],"tags":[16,45],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-based-marketing","category-demand-generation","tag-account-based-marketing","tag-demand-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account Based Marketing - An Important Aspect Of Demand Generation Channel<\/title>\n<meta name=\"description\" content=\"Know the reasons ABM proves to be an important concept for demand generation channel. Check the latest updates on ABM with onlyB2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account Based Marketing - An Important Aspect Of Demand Generation Channel\" \/>\n<meta property=\"og:description\" content=\"Know the reasons ABM proves to be an important concept for demand generation channel. Check the latest updates on ABM with onlyB2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Only-B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlyb2b\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vikas.bhatt.564\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T09:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T14:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand_Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vikas Bhatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand_Social.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@vikas1bhatt\" \/>\n<meta name=\"twitter:site\" content=\"@Onlyb2b\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vikas Bhatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/abm-important-aspect-of-demand-generation-channel\\\/\"},\"author\":{\"name\":\"Vikas Bhatt\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7fa05a735625f487043ae4b519fd9dc\"},\"headline\":\"Account Based Marketing &#8211; An Important Aspect Of Demand Generation Channel\",\"datePublished\":\"2020-08-25T09:17:06+00:00\",\"dateModified\":\"2024-09-10T14:04:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/abm-important-aspect-of-demand-generation-channel\\\/\"},\"wordCount\":822,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg\",\"keywords\":[\"Account Based Marketing\",\"Demand Generation\"],\"articleSection\":[\"Account Based Marketing\",\"Demand Generation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/abm-important-aspect-of-demand-generation-channel\\\/\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/\",\"name\":\"Account Based Marketing - An Important Aspect Of Demand Generation Channel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg\",\"datePublished\":\"2020-08-25T09:17:06+00:00\",\"dateModified\":\"2024-09-10T14:04:33+00:00\",\"description\":\"Know the reasons ABM proves to be an important concept for demand generation channel. Check the latest updates on ABM with onlyB2B.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg\",\"contentUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg\",\"width\":1400,\"height\":430,\"caption\":\"Account Based Marketing an Important Aspect of Demand Generation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/account-based-marketing-vs-demand-generation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Account Based Marketing &#8211; An Important Aspect Of Demand Generation Channel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/\",\"name\":\"Only-B2B\",\"description\":\"Demand Generation Power-House\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#organization\",\"name\":\"Only B2B\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/low.png\",\"contentUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/low.png\",\"width\":305,\"height\":124,\"caption\":\"Only B2B\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/onlyb2b\\\/\",\"https:\\\/\\\/x.com\\\/Onlyb2b\",\"https:\\\/\\\/www.instagram.com\\\/onlyb2b_\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/only-b2b\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7fa05a735625f487043ae4b519fd9dc\",\"name\":\"Vikas Bhatt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a597136d35b84938f94fbab029ddca43325435111a81b94c81f4501a2b1de2ca?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a597136d35b84938f94fbab029ddca43325435111a81b94c81f4501a2b1de2ca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a597136d35b84938f94fbab029ddca43325435111a81b94c81f4501a2b1de2ca?s=96&d=blank&r=g\",\"caption\":\"Vikas Bhatt\"},\"description\":\"Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing &amp; sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.\",\"sameAs\":[\"https:\\\/\\\/only-b2b.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/vikas.bhatt.564\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/vikasbhatt\\\/\",\"https:\\\/\\\/x.com\\\/vikas1bhatt\"],\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/author\\\/vikas-bhatt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Account Based Marketing - An Important Aspect Of Demand Generation Channel","description":"Know the reasons ABM proves to be an important concept for demand generation channel. Check the latest updates on ABM with onlyB2B.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/","og_locale":"en_US","og_type":"article","og_title":"Account Based Marketing - An Important Aspect Of Demand Generation Channel","og_description":"Know the reasons ABM proves to be an important concept for demand generation channel. Check the latest updates on ABM with onlyB2B.","og_url":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/","og_site_name":"Only-B2B","article_publisher":"https:\/\/www.facebook.com\/onlyb2b\/","article_author":"https:\/\/www.facebook.com\/vikas.bhatt.564","article_published_time":"2020-08-25T09:17:06+00:00","article_modified_time":"2024-09-10T14:04:33+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand_Social.jpg","type":"image\/jpeg"}],"author":"Vikas Bhatt","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand_Social.jpg","twitter_creator":"@vikas1bhatt","twitter_site":"@Onlyb2b","twitter_misc":{"Written by":"Vikas Bhatt","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#article","isPartOf":{"@id":"https:\/\/www.only-b2b.com\/blog\/abm-important-aspect-of-demand-generation-channel\/"},"author":{"name":"Vikas Bhatt","@id":"https:\/\/www.only-b2b.com\/blog\/#\/schema\/person\/a7fa05a735625f487043ae4b519fd9dc"},"headline":"Account Based Marketing &#8211; An Important Aspect Of Demand Generation Channel","datePublished":"2020-08-25T09:17:06+00:00","dateModified":"2024-09-10T14:04:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.only-b2b.com\/blog\/abm-important-aspect-of-demand-generation-channel\/"},"wordCount":822,"commentCount":0,"publisher":{"@id":"https:\/\/www.only-b2b.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg","keywords":["Account Based Marketing","Demand Generation"],"articleSection":["Account Based Marketing","Demand Generation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.only-b2b.com\/blog\/abm-important-aspect-of-demand-generation-channel\/","url":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/","name":"Account Based Marketing - An Important Aspect Of Demand Generation Channel","isPartOf":{"@id":"https:\/\/www.only-b2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#primaryimage"},"image":{"@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg","datePublished":"2020-08-25T09:17:06+00:00","dateModified":"2024-09-10T14:04:33+00:00","description":"Know the reasons ABM proves to be an important concept for demand generation channel. Check the latest updates on ABM with onlyB2B.","breadcrumb":{"@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#primaryimage","url":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg","contentUrl":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg","width":1400,"height":430,"caption":"Account Based Marketing an Important Aspect of Demand Generation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.only-b2b.com\/blog\/account-based-marketing-vs-demand-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.only-b2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Account Based Marketing &#8211; An Important Aspect Of Demand Generation Channel"}]},{"@type":"WebSite","@id":"https:\/\/www.only-b2b.com\/blog\/#website","url":"https:\/\/www.only-b2b.com\/blog\/","name":"Only-B2B","description":"Demand Generation Power-House","publisher":{"@id":"https:\/\/www.only-b2b.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.only-b2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.only-b2b.com\/blog\/#organization","name":"Only B2B","url":"https:\/\/www.only-b2b.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.only-b2b.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/04\/low.png","contentUrl":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/04\/low.png","width":305,"height":124,"caption":"Only B2B"},"image":{"@id":"https:\/\/www.only-b2b.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/onlyb2b\/","https:\/\/x.com\/Onlyb2b","https:\/\/www.instagram.com\/onlyb2b_\/","https:\/\/www.linkedin.com\/company\/only-b2b"]},{"@type":"Person","@id":"https:\/\/www.only-b2b.com\/blog\/#\/schema\/person\/a7fa05a735625f487043ae4b519fd9dc","name":"Vikas Bhatt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a597136d35b84938f94fbab029ddca43325435111a81b94c81f4501a2b1de2ca?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a597136d35b84938f94fbab029ddca43325435111a81b94c81f4501a2b1de2ca?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a597136d35b84938f94fbab029ddca43325435111a81b94c81f4501a2b1de2ca?s=96&d=blank&r=g","caption":"Vikas Bhatt"},"description":"Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing &amp; sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.","sameAs":["https:\/\/only-b2b.com\/","https:\/\/www.facebook.com\/vikas.bhatt.564","https:\/\/www.linkedin.com\/in\/vikasbhatt\/","https:\/\/x.com\/vikas1bhatt"],"url":"https:\/\/www.only-b2b.com\/blog\/author\/vikas-bhatt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/Account-Based-Marketing-an-Important-Aspect-of-Demand-Generation.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":13,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"predecessor-version":[{"id":4134,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/posts\/1439\/revisions\/4134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.only-b2b.com\/blog\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}