Content Syndication Platforms You Should Know<\/span><\/a><\/p>\n\n\n\n <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"In the last few months, we have discussed many ways to syndicate content and how it can drive huge results for your business.\u00a0\u00a0 For those of you who are still unaware of this strategy, content syndication is a process of re-publishing content (this is termed as a process to syndicate content) on third party websites that have a reach higher than yours. So, you are basically aiming at websites like TechCrunch, TNW, Huffington Post etc but in your niche.\u00a0\u00a0\u00a0 One question we almost always get after explaining this is –\u00a0why would you give away your best content to someone else?\u00a0\u00a0\u00a0Well, in short – \u00a0\u00a0There are endless benefits to syndicating content, like, extensive reach, increased targeting of leads at all levels of the buyer’s cycle, and higher return on investment. \u00a0\u00a0\u00a0\u00a0 Relevant reads:\u00a0Why is content syndication called the new SEO, How to find places to syndicate content\u00a0And, yes, there is absolutely no doubt that we are fans of this marketing tactic. We have driven impressive and tangible results for our clients.\u00a0But, how do we syndicate content so as to get 7X results? In this post, we will discuss exactly what – things to keep in mind before you start to syndicate content for your business or brand.\u00a0\u00a0\u00a0 After all, knowing to syndicate content and being aware of its benefits is only half the battle won.\u00a0\u00a0\u00a0Without further ado, lets start\u00a0\u00a0 1. Know your target audience Just like every (literally!) other marketing strategies, if you are looking to syndicate content, you have to target the right audience.\u00a0\u00a0\u00a0 You cannot be a B2B SaaS business trying to syndicate content on a relationship or dating website or the other way round. It wont yield the desired results. In simpler terms, your audience will not be able to find you.\u00a0So, before you jump into the race to syndicate content, employing effective B2B content syndication strategies is crucial. These strategies involve identifying the websites and publications frequented by your target audience within your industry. This ensures your content reaches the right people who are most likely to be interested in what you have to offer. a. Build a buyer profile Good news is that you dont have to work without data or guess anymore.\u00a0Analytics software, like Google Analytics and the like, offers you information on demographics, the technology they use, gender, countries etc.\u00a0\u00a0\u00a0 Besides this, you can gather a lot of relevant information from marketing, sales and customer support teams of your business. They interact with potential buyers at different levels and know exactly who your ideal customer is. So you will know\u00a0\u00a0 Put all the information together and create an avatar, i.e., the person you will be targeting when you begin to syndicate content.\u00a0This will also help you in knowing where your audience hangs out and selecting the best platforms to syndicate content accordingly. Additionally, there are various content syndication tools available that can help you identify relevant websites and platforms based on your target audience demographics and interests. These tools can save you time and effort in the research process. Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication b. Align it with buyers journey Once you have built an ideal customer profile, you can brainstorm content ideas that your avatar would like to read.\u00a0\u00a0\u00a0Align these with buyer journey. Read more about it\u00a0here.\u00a0\u00a0\u00a0 Most of the times, if you are republishing content on third party websites, it will be to secure the top of the funnel qualified leads (Sales qualified or Marketing qualified). So, think about topics that highlight the problem your product\/service solves. For example, if you have a learning app, write about how gamification of learning is beneficial or how technology and games are being merged together to develop the interest in students etc.\u00a0 Consider creating video content as well, as it can be a powerful tool for top-of-the-funnel lead generation. Video content syndication can be highly effective on platforms like YouTube and social media, allowing you to reach a wider audience and engage them in a more interactive way. 2. Build credibility Before you start to syndicate content, you need to remember the bigger goal you are trying to achieve. Focus on –\u00a0\u00a0 \u00a0a. Established places Decide places to syndicate content carefully. Focus on established places that can actually drive results and provide you a positive ROI. b. Invest in paid CS If you are looking to achieve results at a faster pace, you should invest in paid content syndication.\u00a0You ca get in touch with us (Only B2B).\u00a0 All things kept aside, you need to understand the pain points of your buyer and demonstrate how your solution can alleviate those problems. It is worth noting that the best content is well researched, actionable, and provokes innovative thinking.\u00a0\u00a0\u00a0 Relevant reads: Beginners guide to free content syndication 3. Right partner to syndicate content It is difficult to handle content syndication by yourself. So, it is best to outsource the work to an agency. Not only does it save you time, it also saves you money and resources.\u00a0\u00a0\u00a0 The best agency is always on the top of content marketing and content syndication trends. They also know how to get your content in front of your relevant audience and get maximum ROI.\u00a0\u00a0\u00a0When hiring a partner, these questions can help you\u00a0\u00a0 4. Measure and track progress Look, there is no cookie cutter approach to content syndication. If it were, all businesses would have seen equal amounts of ROI.\u00a0\u00a0But, the process to syndicate content evolves. You need to put in trial and error to understand what works for your business (and, what doesnt)\u00a0Because of this, it is imperative to measure the effectiveness at regular intervals. Measure traffic from these sources, MQL to SQL and SQL to SAL ratio, % of revenue in pipeline etc.\u00a0This article\u00a0lists out metrics that you can use to measure the efforts.\u00a0\u00a0\u00a0 A\/B testing is another effective tactic to measure success. Keep testing different types of content styles, topics, websites and see what resonates with your audience.\u00a0\u00a0 By implementing a<\/p>\n","protected":false},"author":2,"featured_media":1274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[66,68],"class_list":["post-1273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-syndication","tag-content-syndication","tag-content-syndication-tips"],"yoast_head":"\n
How To Syndicate Content That Drives 7x Results - Only-B2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.only-b2b.com\/blog\/how-to-syndicate-content-that-drives-7x-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Syndicate Content That Drives 7x Results - Only-B2B\" \/>\n<meta property=\"og:description\" content=\"In the last few months, we have discussed many ways to syndicate content and how it can drive huge results for your business.\u00a0\u00a0 For those of you who are still unaware of this strategy, content syndication is a process of re-publishing content (this is termed as a process to syndicate content) on third party websites that have a reach higher than yours. So, you are basically aiming at websites like TechCrunch, TNW, Huffington Post etc but in your niche.\u00a0\u00a0\u00a0 One question we almost always get after explaining this is –\u00a0why would you give away your best content to someone else?\u00a0\u00a0\u00a0Well, in short – \u00a0\u00a0There are endless benefits to syndicating content, like, extensive reach, increased targeting of leads at all levels of the buyer’s cycle, and higher return on investment. \u00a0\u00a0\u00a0\u00a0 Relevant reads:\u00a0Why is content syndication called the new SEO, How to find places to syndicate content\u00a0And, yes, there is absolutely no doubt that we are fans of this marketing tactic. We have driven impressive and tangible results for our clients.\u00a0But, how do we syndicate content so as to get 7X results? In this post, we will discuss exactly what – things to keep in mind before you start to syndicate content for your business or brand.\u00a0\u00a0\u00a0 After all, knowing to syndicate content and being aware of its benefits is only half the battle won.\u00a0\u00a0\u00a0Without further ado, lets start\u00a0\u00a0 1. Know your target audience Just like every (literally!) other marketing strategies, if you are looking to syndicate content, you have to target the right audience.\u00a0\u00a0\u00a0 You cannot be a B2B SaaS business trying to syndicate content on a relationship or dating website or the other way round. It wont yield the desired results. In simpler terms, your audience will not be able to find you.\u00a0So, before you jump into the race to syndicate content, employing effective B2B content syndication strategies is crucial. These strategies involve identifying the websites and publications frequented by your target audience within your industry. This ensures your content reaches the right people who are most likely to be interested in what you have to offer. a. Build a buyer profile Good news is that you dont have to work without data or guess anymore.\u00a0Analytics software, like Google Analytics and the like, offers you information on demographics, the technology they use, gender, countries etc.\u00a0\u00a0\u00a0 Besides this, you can gather a lot of relevant information from marketing, sales and customer support teams of your business. They interact with potential buyers at different levels and know exactly who your ideal customer is. So you will know\u00a0\u00a0 Put all the information together and create an avatar, i.e., the person you will be targeting when you begin to syndicate content.\u00a0This will also help you in knowing where your audience hangs out and selecting the best platforms to syndicate content accordingly. Additionally, there are various content syndication tools available that can help you identify relevant websites and platforms based on your target audience demographics and interests. These tools can save you time and effort in the research process. Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication b. Align it with buyers journey Once you have built an ideal customer profile, you can brainstorm content ideas that your avatar would like to read.\u00a0\u00a0\u00a0Align these with buyer journey. Read more about it\u00a0here.\u00a0\u00a0\u00a0 Most of the times, if you are republishing content on third party websites, it will be to secure the top of the funnel qualified leads (Sales qualified or Marketing qualified). So, think about topics that highlight the problem your product\/service solves. For example, if you have a learning app, write about how gamification of learning is beneficial or how technology and games are being merged together to develop the interest in students etc.\u00a0 Consider creating video content as well, as it can be a powerful tool for top-of-the-funnel lead generation. Video content syndication can be highly effective on platforms like YouTube and social media, allowing you to reach a wider audience and engage them in a more interactive way. 2. Build credibility Before you start to syndicate content, you need to remember the bigger goal you are trying to achieve. Focus on –\u00a0\u00a0 \u00a0a. Established places Decide places to syndicate content carefully. Focus on established places that can actually drive results and provide you a positive ROI. b. Invest in paid CS If you are looking to achieve results at a faster pace, you should invest in paid content syndication.\u00a0You ca get in touch with us (Only B2B).\u00a0 All things kept aside, you need to understand the pain points of your buyer and demonstrate how your solution can alleviate those problems. It is worth noting that the best content is well researched, actionable, and provokes innovative thinking.\u00a0\u00a0\u00a0 Relevant reads: Beginners guide to free content syndication 3. Right partner to syndicate content It is difficult to handle content syndication by yourself. So, it is best to outsource the work to an agency. Not only does it save you time, it also saves you money and resources.\u00a0\u00a0\u00a0 The best agency is always on the top of content marketing and content syndication trends. They also know how to get your content in front of your relevant audience and get maximum ROI.\u00a0\u00a0\u00a0When hiring a partner, these questions can help you\u00a0\u00a0 4. Measure and track progress Look, there is no cookie cutter approach to content syndication. If it were, all businesses would have seen equal amounts of ROI.\u00a0\u00a0But, the process to syndicate content evolves. You need to put in trial and error to understand what works for your business (and, what doesnt)\u00a0Because of this, it is imperative to measure the effectiveness at regular intervals. Measure traffic from these sources, MQL to SQL and SQL to SAL ratio, % of revenue in pipeline etc.\u00a0This article\u00a0lists out metrics that you can use to measure the efforts.\u00a0\u00a0\u00a0 A\/B testing is another effective tactic to measure success. Keep testing different types of content styles, topics, websites and see what resonates with your audience.\u00a0\u00a0 By implementing a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.only-b2b.com\/blog\/how-to-syndicate-content-that-drives-7x-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Only-B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlyb2b\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vikas.bhatt.564\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-27T12:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T13:43:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/How-To-Syndicate-Content-That-Drives-7x-Results_Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vikas Bhatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/How-To-Syndicate-Content-That-Drives-7x-Results_Social.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@vikas1bhatt\" \/>\n<meta name=\"twitter:site\" content=\"@Onlyb2b\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vikas Bhatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/\"},\"author\":{\"name\":\"Vikas Bhatt\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7fa05a735625f487043ae4b519fd9dc\"},\"headline\":\"How To Syndicate Content That Drives 7x Results\",\"datePublished\":\"2018-08-27T12:37:00+00:00\",\"dateModified\":\"2024-03-20T13:43:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/\"},\"wordCount\":1338,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/How-To-Syndicate-Content-That-Drives-7x-Results.jpg\",\"keywords\":[\"Content Syndication\",\"Content Syndication Tips\"],\"articleSection\":[\"Content Syndication\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/\",\"url\":\"https:\\\/\\\/www.only-b2b.com\\\/blog\\\/how-to-syndicate-content-that-drives-7x-results\\\/\",\"name\":\"How To Syndicate Content That Drives 7x Results - 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So, you are basically aiming at websites like TechCrunch, TNW, Huffington Post etc but in your niche.\u00a0\u00a0\u00a0 One question we almost always get after explaining this is –\u00a0why would you give away your best content to someone else?\u00a0\u00a0\u00a0Well, in short – \u00a0\u00a0There are endless benefits to syndicating content, like, extensive reach, increased targeting of leads at all levels of the buyer’s cycle, and higher return on investment. \u00a0\u00a0\u00a0\u00a0 Relevant reads:\u00a0Why is content syndication called the new SEO, How to find places to syndicate content\u00a0And, yes, there is absolutely no doubt that we are fans of this marketing tactic. We have driven impressive and tangible results for our clients.\u00a0But, how do we syndicate content so as to get 7X results? In this post, we will discuss exactly what – things to keep in mind before you start to syndicate content for your business or brand.\u00a0\u00a0\u00a0 After all, knowing to syndicate content and being aware of its benefits is only half the battle won.\u00a0\u00a0\u00a0Without further ado, lets start\u00a0\u00a0 1. Know your target audience Just like every (literally!) other marketing strategies, if you are looking to syndicate content, you have to target the right audience.\u00a0\u00a0\u00a0 You cannot be a B2B SaaS business trying to syndicate content on a relationship or dating website or the other way round. It wont yield the desired results. In simpler terms, your audience will not be able to find you.\u00a0So, before you jump into the race to syndicate content, employing effective B2B content syndication strategies is crucial. These strategies involve identifying the websites and publications frequented by your target audience within your industry. This ensures your content reaches the right people who are most likely to be interested in what you have to offer. a. Build a buyer profile Good news is that you dont have to work without data or guess anymore.\u00a0Analytics software, like Google Analytics and the like, offers you information on demographics, the technology they use, gender, countries etc.\u00a0\u00a0\u00a0 Besides this, you can gather a lot of relevant information from marketing, sales and customer support teams of your business. They interact with potential buyers at different levels and know exactly who your ideal customer is. So you will know\u00a0\u00a0 Put all the information together and create an avatar, i.e., the person you will be targeting when you begin to syndicate content.\u00a0This will also help you in knowing where your audience hangs out and selecting the best platforms to syndicate content accordingly. Additionally, there are various content syndication tools available that can help you identify relevant websites and platforms based on your target audience demographics and interests. These tools can save you time and effort in the research process. Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication b. Align it with buyers journey Once you have built an ideal customer profile, you can brainstorm content ideas that your avatar would like to read.\u00a0\u00a0\u00a0Align these with buyer journey. Read more about it\u00a0here.\u00a0\u00a0\u00a0 Most of the times, if you are republishing content on third party websites, it will be to secure the top of the funnel qualified leads (Sales qualified or Marketing qualified). So, think about topics that highlight the problem your product\/service solves. For example, if you have a learning app, write about how gamification of learning is beneficial or how technology and games are being merged together to develop the interest in students etc.\u00a0 Consider creating video content as well, as it can be a powerful tool for top-of-the-funnel lead generation. Video content syndication can be highly effective on platforms like YouTube and social media, allowing you to reach a wider audience and engage them in a more interactive way. 2. Build credibility Before you start to syndicate content, you need to remember the bigger goal you are trying to achieve. Focus on –\u00a0\u00a0 \u00a0a. Established places Decide places to syndicate content carefully. Focus on established places that can actually drive results and provide you a positive ROI. b. Invest in paid CS If you are looking to achieve results at a faster pace, you should invest in paid content syndication.\u00a0You ca get in touch with us (Only B2B).\u00a0 All things kept aside, you need to understand the pain points of your buyer and demonstrate how your solution can alleviate those problems. It is worth noting that the best content is well researched, actionable, and provokes innovative thinking.\u00a0\u00a0\u00a0 Relevant reads: Beginners guide to free content syndication 3. Right partner to syndicate content It is difficult to handle content syndication by yourself. So, it is best to outsource the work to an agency. Not only does it save you time, it also saves you money and resources.\u00a0\u00a0\u00a0 The best agency is always on the top of content marketing and content syndication trends. They also know how to get your content in front of your relevant audience and get maximum ROI.\u00a0\u00a0\u00a0When hiring a partner, these questions can help you\u00a0\u00a0 4. Measure and track progress Look, there is no cookie cutter approach to content syndication. If it were, all businesses would have seen equal amounts of ROI.\u00a0\u00a0But, the process to syndicate content evolves. You need to put in trial and error to understand what works for your business (and, what doesnt)\u00a0Because of this, it is imperative to measure the effectiveness at regular intervals. Measure traffic from these sources, MQL to SQL and SQL to SAL ratio, % of revenue in pipeline etc.\u00a0This article\u00a0lists out metrics that you can use to measure the efforts.\u00a0\u00a0\u00a0 A\/B testing is another effective tactic to measure success. 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