{"version":"1.0","provider_name":"Only-B2B","provider_url":"https:\/\/www.only-b2b.com\/blog","author_name":"Vikas Bhatt","author_url":"https:\/\/www.only-b2b.com\/blog\/author\/vikas-bhatt\/","title":"What is Marketing Qualified Lead? - Only-B2B","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MxuChjmRmT\"><a href=\"https:\/\/www.only-b2b.com\/blog\/what-is-marketing-qualified-lead\/\">What is Marketing Qualified Lead?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.only-b2b.com\/blog\/what-is-marketing-qualified-lead\/embed\/#?secret=MxuChjmRmT\" width=\"600\" height=\"338\" title=\"&#8220;What is Marketing Qualified Lead?&#8221; &#8212; Only-B2B\" data-secret=\"MxuChjmRmT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.only-b2b.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"This is the face of your marketing team when your lead doesn&#8217;t respond or the face of your sales team if the lead provided to them doesn&#8217;t convert into a high value buyer. The point is, We all want quality leads for our businesses at minimum wasted efforts, whether it is us or you unless (of course!) you are from Mars. That is why we all have the best marketing and sales team They put in their valuable time in finding suitable quality leads and appealing them with promotional offers or telemarketing calls. But, did you know that 75% of all the traffic you receive on your website does not want to buy, according to&nbsp;Gleanster A&nbsp;MarketingSherpa survey&nbsp;found that 79 percent of marketing leads never make it to actual sales Ouch! That means, if your team ends up calling a freelancer who downloaded that e-book for research or sends e-mails to a student of marketing who downloaded all the resources for writing a paper, they are wasting their time.&nbsp;Big time!These are not leads, they will never ever convert! Must Read: How to Convert Marketing Qualified Leads to Sales Qualified Leads This is where understanding Marketing Qualified Lead helps you Must Read: MQL to SQL conversion rate That gets us to our next question, MQL vs. SQL? What are the key benefits of implementing Marketing Qualified Lead System? A Better understanding of the requirements of your ideal client&nbsp;&#8211; when you are tracking the behavior of the visitor on your web page, you are aware of their needs. Your marketing teams can then channelize their efforts into converting them to a Sales Qualified Lead and handing them over to sales. Improves ROI of content marketing&nbsp;&#8211; Marketing Qualified Leads lets the marketer know who exactly they need to target with their content. Result is the improved ROI from content marketing. Improves revenue&nbsp;&#8211; If the efforts of your team is focused on MQLs\/SQLs and not on that freelancer who is passer-by, it will definitely result in improved revenues. A more effective Sales Funnel&nbsp;&#8211; Your marketing team nurtures the leads in a way where they are now \u20ac\u0153solution aware\u20ac\u009d and want to weigh options available in the market including yours. It is now that your sales team can effectively provide them with incentives they requires to convert. Reduces wastage&nbsp;&#8211; A more targeted approach to nurturing Marketing Qualified Leads helps to reduce the wasted efforts of your teams behind visitors who never convert. Better alignment between marketing and sales team&nbsp;&#8211; When there is a formal criterion defining Marketing Qualified Leads and Sales Qualified Leads (i.e. the lead score metrics), there is less space for confusion between marketing and sales team. According to the \u20ac\u0153A sales and marketing love story\u20ac\u009d from&nbsp;HubSpot 94% of the sales people feel that marketing hands them over questionable prospects 40% marketers do not even know what MQL or an SQL is 59% of marketers do not have an agreement with sales on who will be considered an SQL or MQL. Why ONLY B2B? We at ONLY B2B understand the importance of Marketing Qualified Lead. Hence, we put in efforts in generating Marketing Qualified Leads for your team by: We will understand your requirements and build strategies that suit your business and drive real results. Must Read: 5 Ways to Implement MQL Marketing Tactics","thumbnail_url":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2018\/01\/What-is-Marketing-Qualified-Lead_Social-1-1.jpg","thumbnail_width":1200,"thumbnail_height":630}