{"version":"1.0","provider_name":"Only-B2B","provider_url":"https:\/\/www.only-b2b.com\/blog","author_name":"Vikas Bhatt","author_url":"https:\/\/www.only-b2b.com\/blog\/author\/vikas-bhatt\/","title":"4 Old School Demand Generation Tactics That Still Work - Only-B2B","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VYd2NQL5CM\"><a href=\"https:\/\/www.only-b2b.com\/blog\/old-school-demand-generation-tactics\/\">4 Old School Demand Generation Tactics That Still Work<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.only-b2b.com\/blog\/old-school-demand-generation-tactics\/embed\/#?secret=VYd2NQL5CM\" width=\"600\" height=\"338\" title=\"&#8220;4 Old School Demand Generation Tactics That Still Work&#8221; &#8212; Only-B2B\" data-secret=\"VYd2NQL5CM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.only-b2b.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.only-b2b.com\/blog\/wp-content\/uploads\/2020\/08\/4-Old-School-Demand-Generation-Tactics-That-Still-Work_social-1.jpg","thumbnail_width":1200,"thumbnail_height":630,"description":"Demand generation has been an integral part of marketing for a long time now.\u00a0\u00a0\u00a0But, over the years, the strategies have undergone a change. There are many new tactics and tools that have evolved.\u00a0\u00a0\u00a0In this post, we will talk about 4 old school demand generation tactics that you can still use and drive crazy results.\u00a0\u00a0 Must Read: 9 demand generation books every marker should read 1. Email Blast to Cold emailing On an average, I get 50 emails in a day. A few are relevant, but others are newsletters, promotional, social or\u00a0direct emails. While I tend to ignore most of them (unless, of course, the subject line stood out), direct emails do catch my eye.\u00a0\u00a0\u00a0What I want to say is &#8211; direct emailing still works! However, the strategy has changed.\u00a0\u00a0Earlier cold emailing meant email blast, which meant, sending the same\u00a0one-size-fits-all email\u00a0to every lead. This worked in because inboxes weren&#8217;t as flooded as today.\u00a0\u00a0\u00a0There is absolutely no doubt it is difficult to get attention to your email today and for this purpose, marketers have tweaked this strategy to be more targeted.\u00a0\u00a0\u00a0The traditional marketing funnel is now completely inverted and cold emailing starts with identifying target companies. New cold emailing funnel &nbsp;&nbsp;For cold emailing to work for demand generation, you need to&nbsp;&nbsp; Know everything about your audience The exact account you want to target Decision makers in the companies Pain points and challenges faced \u00a0\u00a0And, using all this information, write an email that resonates with your quality leads.\u00a0The email is never about you, but them.\u00a0\u00a0\u00a0Why? Because &#8211;\u00a0\u00a0\u00a0Personalized emails improve\u00a0CTR by an average of 14%. They increase conversions on average by 10%.\u00a0Lets analyze one of the\u00a0introductory emails\u00a0that you can send for demand generation &#8211;\u00a0\u00a0\u00a0 Hey [name],&nbsp;&nbsp;&nbsp;I hope that this email finds you well. I know you are busy, so I wont take up a lot of your time. The purpose of this email is to introduce myself, as I enjoy connecting with people who work in the same industry.&nbsp;&nbsp;&nbsp;My company, XYZ Corporation, specializes in the production of widgets. I am a big supporter of your company and keep close tabs on all your latest news.&nbsp;&nbsp; \u00a0If you have the opportunity, don\u2019t hesitate to reach out via email. Of course, you can also connect with me via Twitter, Facebook, and LinkedIn.\u00a0\u00a0\u00a0 Thank you for taking the time to read my email. I hope we cross paths in the future!&nbsp;&nbsp;&nbsp; Cheers,\u00a0Jane Doe\u00a0XYZ Corporation\u00a0\u00a0\u00a0 This is a purely relationship-building email and you can continue to nurture the relationship and push it forward as planned. Must Read: 9 demand generation books every marker should read 2. Telemarketing Maureen Beattie on&nbsp;Integrate&nbsp;confesses&nbsp;&nbsp;&nbsp;Telemarketing was not always included in my arsenal, but proven success over recent years has turned me into a telemarketing supporter. &nbsp;The power of conversation and human touch with the right call center can yield rewarding results.&nbsp;&nbsp;&nbsp;She is not the only one. &nbsp;According to research,&nbsp;one percent of cold calls ultimately convert into appointments. That said, a few other research shows that&nbsp;78% percent of decision-makers&nbsp;have actually taken an appointment or attended an event because of a cold calling.&nbsp;&nbsp;All this clearly shows that telemarketing might be an old&nbsp;demand generation strategy or technique, but it is not DEAD. That said, the discrepancy points out to the reason of why telemarketing does not fetch an impressive ROI for many &#8211;&nbsp;not many know how to work a telemarketing strategy effectively&nbsp;&nbsp;&nbsp;Most of them dont understand the very basics &#8211; You need to follow up.&nbsp;44% of salespeople give up after one follow-up While you need a sales script to guide you on the call, it is best to avoid reading it out. Focus on having a conversation and learning about the prospect Follow up with emails, calls, send the required information and answer their queries. You NEED to nurture after telemarketing. If you follow these three pointers, telemarketing will yield a positive ROI.&nbsp;&nbsp; 3. Content Syndication Content syndication is both an old as well as new demand generation technique.\u00a0\u00a0\u00a0One of the best ways to generate demand and keep prospects flowing is to work with third-party media partners that can syndicate (re-publish) your high performing content.\u00a0\u00a0\u00a0It did work in the earlier times, and it works now. What changed is the smartness of search engines. So, you may have issues relating to\u00a0duplicate content or SERP ranking if you dont follow the best practices.\u00a0\u00a0\u00a0Whether you opt for\u00a0free content syndication or paid services, always request your partner to use the\u00a0rel=canonical tag. It basically informs Google where exactly original content is and help them rank the content accordingly.\u00a0\u00a0\u00a0NoIndex Tag &#8211; As the name suggests, this tag tells Google engine bots to NOT index the page. In short, this will remove the syndicated copy from search results and hence, your organic traffic will not be affected.\u00a0\u00a0\u00a0But, these could be difficult to agree on. In that case, you should almost always ask for a backlink. Must Read: Demand Generation Books Every Marketing Expert Should Read 4. Blogging for the audience Blogging wasn\u2019t as popular as today, but it worked well in attracting leads from prospects. After all, search engines, back then, did not fetch millions of results for a single word.\u00a0\u00a0\u00a0And, even though, search engines throw millions of results at you today, blogging is still the most effective way to generate demand.\u00a0\u00a0\u00a0All you need to do is understand your audience and create content for them.\u00a0\u00a0\u00a0 AUDIENCE. AUDIENCE. AUDIENCE\u00a0\u00a0\u00a0You should continuously strive to know more and more about your target audience. Because of the difference between blog content that converts and one that doesn&#8217;t lie in relevancy to your audience.\u00a0\u00a0\u00a0The best way is to map your content on the buyer&#8217;s journey.\u00a0You can make use of tools like Quora and Yahoo Answers to know exactly what your audience is talking about or want to know. Its also important to keep a record of client questions on forums and social platforms for your industry, communications to your sales department, as well as questions on customer feedback channels such as surveys and reviews.\u00a0\u00a0\u00a0There are 4 old school demand generation tactics that work REALLY well today.\u00a0\u00a0\u00a0Are you"}