Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while now. The objective should be to have an updated, innovative and strong content marketing strategy. What is Content Marketing Strategy? Content marketing strategy is in […]
“No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. A great potential of the data can be leveraged only if the data is correct, complete, and updated. Overwhelming numbers of businesses are investing a great budget to make “Data-Driven” decisions. Data is the Asset to any […]
The ‘marketing’ is developing expeditiously with the rise of new technologies and tools, these automations help us to measure our marketing strategies and plans we implemented to get the powerful results. So, how will you choose your best B2B marketing tool with an abundance of options available? No need to worry! We are up with […]
Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting. What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is […]
When we say ‘content marketing’ one would think about some pleasing content ‘please check our new brand xyz’ but this type of content sometimes is a total flop! You should know how to play clever because your audience has got more precocious than you. The time has changed, and many brands are going way crazy […]
Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Nowadays the audience has got smarter. It is a game of sagacious minds to build […]
Content Is The King – Why? Marketing field, demand generation, corporate communications, and any other field when you observe closely the common thing is ‘Content’ it is like fuel to the lead generation industry. The fact is, particularly the B2B industry also relies on content. This might be hard to digest but it is the […]
When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? There are numerous ways google algorithm favors to what your targeted audience loves. 3 things […]
According to CMI, around 42% of the B2B marketers think content marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Before diving deep into content marketing and content strategy, let’s know about […]
The new trend for B2B marketing is all about Account Based Marketing. We can say, the contemporary name given to B2B marketing is ABM. Many market researchers suggest adopting modern ABM practices instead of conventional marketing initiatives to generate higher ROI. But have you wondered why ABM is skyrocketing, why marketers are adoring ABM? ABM […]
