Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while now. The objective should be to have an updated, innovative and strong content marketing strategy. What is Content Marketing Strategy? Content marketing strategy is in […]
The new trend for B2B marketing is all about Account Based Marketing. We can say, the contemporary name given to B2B marketing is ABM. Many market researchers suggest adopting modern ABM practices instead of conventional marketing initiatives to generate higher ROI. But have you wondered why ABM is skyrocketing, why marketers are adoring ABM? ABM […]
Account based marketing has always been a darling to many businesses. This takes efforts and time but provides a greater result. If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead […]
B2B industry very well know the account based marketing (ABM) concept. ABM is no longer an untouched notion for B2B companies. It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Today, in this post we will share how ABM proves an important concept for demand generation […]
Telemarketing must always be an indispensable part of your marketing strategy. When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice. Telemarketing is a time-tested marketing medium that delivers diverse functions. Telemarketing […]
As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions. The question is if you are going to employ telemarketing – should you do it in-house? Or simply outsource it? Making the right choice can be pretty daunting. We have curated a […]
Think about the last event or party you hosted. Whether it was your toddler’s birthday party or a dinner party with your folks, chances are a considerable amount of planning went into it — from picking a guest list and sending out invitations to selecting which food and drinks to serve. Now multiply the efforts […]
Let me get one thing out of the way. Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). The first two categories are nurtured to become the third category and finally, […]
Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing? MQL or a marketing qualified leas is […]
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement […]
