7 Steps to Developing a Content Marketing Strategy

Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while now. The objective should be to have an updated, innovative and strong content marketing strategy. What is Content Marketing Strategy? Content marketing strategy is in […]

5 Effective Ways To Generate Leads Via Telemarketing

Telemarketing must always be an indispensable part of your marketing strategy. When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice. Telemarketing is a time-tested marketing medium that delivers diverse functions. Telemarketing […]

Outsourced Vs. In-house Telemarketing – Which is Better?

As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions.  The question is if you are going to employ telemarketing – should you do it in-house? Or simply outsource it? Making the right choice can be pretty daunting. We have curated a […]

How to Convert Marketing Qualified Leads to Sales Qualified Leads

Let me get one thing out of the way. Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). The first two categories are nurtured to become the third category and finally, […]

5 Ways to Implement MQL Marketing Tactics

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing? MQL or a marketing qualified leas is […]

The Do’s and Don’ts of Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.  Email today is revolutionizing business!  Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement […]