• Have you ever dreamt about your website being Rank #1 on Google?
  • Have you ever thought that search engines can bring you relevant traffic on auto pilot?
  • Have you ever thought how did those freaking websites always make it to page #1?
  • Did you know there is saying that “if you want to hide a dead body, do in on page 2 of Google”

If you can relate to any of those, you are talking about Search Engine Optimization.

What is Search Engine Optimization?

In simple terms, SEO is a strategy which allows you to improve the visibility of your website on search engine’s organic results and rank you higher.

But – it is not as simple as it sounds.

It is a framework with a number of stages and rules. It require a lot of efforts and maintenance if you are looking for desired results. These changes are required in order to keep up with the changes made by search engines to their algorithm.

seo-1

Why is SEO important?

According to Hubspot, every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services.

The top 4 reasons why SEO is important for any business website/content

 It helps you rank higher (may be even higher than your competitors if you use it with right strategy)

After all – (93% of B2B buying processes begin with an online search. (Pinpoint Market Research and Anderson Jones PR) Before finalizing a product purchase, 94% of B2B buyers research online. (Marketing Profs)

 It helps you rank for the keywords which your buyers are most likely to use to find you

 It helps drive traffic to your website which can convert into high value sales

 High ROI (as it is capable of putting you ahead of your competition) with greater brand visibility

What are the types of SEO?

We can break it down to two broad part:

On Site SEO

These are tweaks to your website to make it more user friendly and search engine friendly. You can use the following

  •  A website audit: It allows you to understand the technicalities of the website and make changes to it Meta Tags, Title tags and other HTML tags to improve its crawler friendliness.
  • Create quality content using keywords.
  • Make your website indexable using sitemaps.
  • Making the image names more relevant instead of just pic004.jpg
  • Making your website optimized for different devices

Off Site SEO

  • Link building is one way. Good content (if marketed properly) will naturally get you links and that’s what boosts your website credibility. If you try to buy links, you may see opposite results. However, guest posting is one of the popular ways to build a few link backs.
  • Use email to distribute content (we told you, we have expertise in this. See here)
  • Use Social Media (We handle this for you as well, read here)
  • Create content like blog posts to help you rank higher

How does the complete cycle look like?

seo-cycle

Why hire ONLY B2B?

We specialize in on-site SEO and we deliver results.

  • We understand that search engines are continually changing their algorithms and keep up with them. So, you do not have to waste your valuable time tracking the changes.
  • We ensure optimum on-site SEO and carry out a detailed website audit before we change anything. After all, knowing what to change is half the battle won.
  • We optimize HTML tags, Title Tags, Meta Data, Image names and a lot more to increase visibility on search engines.
  • We also take time to understand your business before creating a SEO strategy for you.
  • We will ensure that you rank well for relevant phrases and keywords.
  • We will ensure that your website is crawler friendly as well as user friendly.
  • We believe in SEO that delivers profits and give you what you need to boost your sales.
  • We do not just get you traffic – we bring interested buyers to your website.
  • We follow White Hate SEO i.e. following search engines guidelines and focus on target buyers. Do you know that search engines identify non permitted techniques and your website could be penalized?
  • We give you quantifiable results so you can see your boosted ROI.

Some FAQs which will help you understand SEO better

Does good content guarantee high rankings on Google?

Not always. Along with good content, you would also require authoritative backlinks to ensure you rank higher on Google.

Do you guarantee SEO rankings?

No one can guarantee rankings and if they are, you want to stay away from them.

How long does it take to see the results?

Now that you understand the importance of SEO, you also need to know there is no easy way to get results from it. It takes constant efforts, updates and maintenance to ensure “awesome” results. It takes up to 4 – 6 months (at minimum) of continuous efforts to start seeing the results from SEO strategies.

So, don’t get frustrated if you do not see results quickly and keep your efforts going.

Ready to rank higher on search engines?